ETML, a Growth Advertising and Analytics Company has bagged the digital mandate for Manipal Hospitals International Business Unit with an aim at promoting medical tourism. This strategic partnership positions ETML to play a pivotal role in Manipal Hospitals' ambitious international expansion by providing high-end performance marketing services and data-driven strategies. Commenting on the win, Raghav Kansal, Founder & CEO of ETML, said, We are excited about this strategic partnership with Manipa

Sports brand PUMA India has announced Ibrahim Ali Khan Pataudi, as its newest ambassador. Under this association, he will front the brands sports-inspired limited-edition footwear and apparel products. In doing so, PUMA will further connect with its young consumers and drive the brand's sports heritage story forward with Ibrahims innate style and passion for sports. Commenting on the association, actor and PUMA ambassador Ibrahim Ali Khan Pataudi said, Given my love for sports such as football,

Google recently laid off several employees, focusing on its Python section, where the entire team was let go as part of Google's strategy to cut costs by hiring less expensive labour outside the United States. The company plans to set up a new team in Munich, Germany, which is reportedly 'cheaper' labour. The US-based Python team at Google, reportedly consisting of fewer than ten members, was responsible for maintaining the majority of Google's Python ecosystem, ensuring its stability, updating

Infinity Advertising Services, an integrated advertising and communication organisation, has appointed Satyendra Mallik as its new Chief Executive Officer. Mallik is an industry veteran, with over two decades of experience and a track record of driving organizational growth and transformation across various sectors. Mallik's appointment heralds a new chapter for the agency, determined to expand its global reach by fostering strategic international partnerships. His vision is set to propel Infini

The US Federal Trade Commission alleged that Razer advertised the Zephyr mask as N95-grade without the necessary certifications.

The digital bank has appointed Eri Budiono as its new CEO, replacing Tjandra Gunawan, who resigned in June 2023.

The new items will be available in all Pandamart stores across its markets.

Creating it will involve building increasingly larger and more sophisticated systems ahead of the 2077 target launch.

To boost engagement, Meta is running a limited-time bonus program for Threads. Recently, many accounts have talked about the program, with Meta confirming that invited creators have unique requirements for bonuses. While it's currently limited to U.S. creators, there's a chance it could expand to other regions depending on its success. Meta's support page details the criteria for creators invited to the Threads bonus program. To be eligible, they must have a public Threads profile and follow Ins

OpenAI introduced a new feature called Memory in February, enabling ChatGPT to retain queries, prompts, and customisations for users. Initially accessible to a limited audience, Memory is now open to ChatGPT Plus subscribers worldwide, excluding Europe and Korea. Memory enhances ChatGPT's responses through two mechanisms: allowing users to instruct ChatGPT to remember specific details and learning from conversations akin to other algorithms in applications. By remembering preferences, ChatGPT ca

According to data released by SCORE, an ad effectiveness measurement solution offered by Synchronize India and Unomer, Tata, Angel One, and Amul have secured top 3 their positions as the Top 3 most v isible and recalled brands of IPL 2024. SCORE's comprehensive analysis, which included sampling across Metros, Tier 1,2,3 towns, and tracking of over 200 brands throughout the IPL season, revealed that an average of 15 brands were being recalled by viewers across all properties. The brands' success

French philosopher and cultural critic Jean Baudrillard in his book Simulacra and Simulation examined how contemporary politics is influenced by mass media and consumerism. He argued that politicians have become increasingly enmeshed in a world of spectacle and simulation, where image and symbolism often outweigh substance and reality. Baudrillard suggested that politicians are now more concerned with managing perceptions and manipulating symbols than with addressing substantive issues of govern

The Thai foodtech firm's fund will provide startups with financial backing and access to the companys network.

Hemant Bakshi reportedly left the company due to disagreements on team-building approaches with Ola founder Bhavish Aggarwal.

The company said it marks the single largest investment in Microsofts 29-year history in the country.

Jajabor Brand Consultancy and Evolved Group have partnered to launch a joint venture called AD VITAM . Evolved Group which has worked with some brands across the globe including Google, YouTube, Unilever, and Under Armour will make its foray into the Indian market with tailor-made offerings with this collaboration. This announcement comes at a time when the India-to-global story is in full swing. This venture aims to further supercharge the India-to-global story by empowering Indian brands with

The Indian Premier League, a prominent sporting event and an annual extravaganza for advertisers, has commenced with a range of brands unveiling their IPL campaigns for 2024 including official partners and sponsors of teams. This list includes a variety of sectors, including mobile gaming and fantasy sports platforms, sportswear brands, as well as the usual quick service restaurants, online marketplaces, automobiles, and more. While IPL is primarily recognised for its thrilling matches, the stra

This comes after the company completed the transaction of Tokopedias acquisition by TikTok on January 31.

BSH Home Appliances Pvt. Ltd. has appointed Pinaki Gupta as the Head of Brand Marketing. In his new capacity at BSH Home Appliances, Pinaki will lead the charge in crafting innovative brand strategies for the brands like Bosch, Siemens, and Gaggenau, all housed under the BSH umbrella. His role includes bolstering BSH's presence in the premium home appliances market in India. Before joining BSH Home Appliances, Gupta held key positions in organizations including Kansai Nerolac Paints Limited, Ma

Leo Burnett India, part of Publicis Groupe India has strengthened its senior leadership team with the appointment of Anirban Roy as Chief Strategy Officer. Roy will report to Amitesh Rao, CEO, of Leo Burnett - South Asia. The appointment comes on the back of the agencys growth and success in India. Roy is known for his ability to challenge the status quo and steer brands by keeping things simple yet impactful. He has worked for 21 years across some organisations including Ogilvy, McCann and most

Funding into fintech startups in the city-state went down by 35% to US$1.49 billion last year, according to Tech in Asia data.

The complex nature of climate tech - coupled with the risk involved in backing it - makes it a tough sell for many VC firms.

The Singapore-based logistics company's revenue declined 7% year on year in FY 2023, mainly due to an almost 20% drop in parcels handled.

For Monks Hill Ventures Justin Nguyen, Vietnams potential is indisputable even in the face of a funding slowdown.

The Indonesia-based firm expects to hit group adjusted EBITDA breakeven for the full 2024 year.

Pallavi Chakravarti , Founder and CCO of Fundamental, Raj Kamble , Founder & CCO of Famous Innovations and Mayuri Nikumbh , Head of Design at Conran Design, join as Jury Chair for Diversity, Equality and Inclusion category , Out of Home and Ambient category , and Design Category respectively, at The Abby Awards 2024 powered by One Show. Pallavi Chakravarti Pallavi Chakravarti, Founder and CCO of Fundamental has been appointed Jury Chair of Abby Awards 2024 powered by One Show in the Diversit

How can a brand raise awareness about cancer? While recent examples would go to show it can be done by creating fake scenarios like the controversial Poonam Pandey cervical cancer gimmick, there are several cancer awareness campaigns that have garnered eyeballs for the right reasons. The estimated number of breast cancer cases in India during 2012 was 1,45,000 cases with an age-standardized incidence rate of 25.8 per 100,000 women. The estimated number of deaths in India in that year was 70,000.

Art-E MediaTech, an integrated marketing and technology agency has announced its robust plans to double its team size. As part of the hiring and growth strategy, the agency will double the employee strength along with the current strength of 150 employees in the coming quarter. Since its inception in 2018, Art-E has bagged several brands as its clients which has further spurred the growth of the agency. In tandem, the agency plans to add more professionals in Paid Media, Technology, Social Media

Elon Musk, CEO of X, has issued a warning stating that some creators will have their ad revenue sharing paused due to a pending investigation to look into the use of bots to spam likes, replies, and direct messages (DMs). The move comes amid growing concerns about automated bots affecting the integrity of engagement metrics and degrading the user experience. Musk emphasized that the goal of creator payouts is to encourage high-quality content on X, but he expressed concern about reports of users

Virtue Worldwide, a creative agency powered by VICE Media Group announces the appointment of Saumya Baijal as Director of Brand Strategy, further strengthening its leadership team in India. Saumya Baijal brings a wealth of multifaceted experience to Virtue. Known for her roles as a feminist, ad woman, bilingual writer, storyteller, poet, radio presenter, theater personality, and activist. Saumya has held prominent positions in major advertising networks including Ogilvy, McCann Erickson, and Mul

TAM India has released its latest report on commercial advertising during IPL 2024. It details statistics from the first 39 matches of IPL 2024. According to it, during IPL 17 (2024), the count of categories and advertisers increased by 51% and 38% compared to IPL 16 (2023). The top five categories present in IPL 17 together covered 46% share of ad volumes with Ecom-Gaming leading the list. Also, throughout all the 39 matches of IPL 17, Ecom-Gaming dominated the category list. The report further

Thrixen's tech allows for a rapid test to distinguish between bacterial and viral infections within 10 minutes based on a finger-prick sample.

DailySocial.idwill still be publishing content and will not be shutting down its entire operations, CEO Rama Mamuaya toldDealStreetAsia.

Ravi Kaushik will lead the firm's fintech investments and portfolio management in India and Southeast Asia.

J uicy Chemistryhas assigned its digital mandate to Social Beat. The agency will drive brand awareness and consideration across Juicy Chemistrys product portfolio with creative, innovative, and relatable content. The digital creative mandate was won after a multi-agency pitch process by Juicy Chemistry. The agency will design targeted brand campaigns to boost brand recognition and scale up Juicy Chemistrys revenue by utilizing various digital media channels including Meta, Google, and targeted c

Hey there, fellow cricket enthusiasts! Let's take a stroll down memory lane as we reminisce about those glorious summer days filled with cricket fever. From the crack of the bat to the roar of the crowd, cricket has always been more than just a sport in India it's a way of life. As a young boy getting coached for cricket, just imagine the excitement of gearing up for a day of cricket at the crack of dawn and heading to Shivaji Park Grounds. The smell of freshly watered grounds, the sound of lea

Trustmark accreditations were given to Abnk, Atome, Grab, and SeaMoney.

From streamlining payments to improving customer operations, theyre bringing Southeast Asians into the digital economy.

We've visualized an intricate web of relationships among Southeast Asias VCs, using deal data in the past two years.

Check out our top articles for the week.

Which investors are writing the most checks to Southeast Asian startups?

We've compiled a list of investors that are pouring money into Southeast Asias AI startups.

MakeMyTrip India has released two new brand films starring its ambassadors, Alia Bhatt and Ranveer Singh. These films highlight the ease and convenience of booking flights and hotels for international travel through MakeMyTrip, targeting both first-time and experienced international travellers. The first film presents Alia and Ranveer as a newlywed couple on their wedding night, still trying to find their footing with each other. The conversation veers towards both sharing their apprehensions

Snapchat Inc. has announced its financial results for the quarter ending March 31, 2024, showcasing its revenue along with the application's daily usage, new content to build community, along with its revenue diversification initiatives. Here's a summary along with the key highlights of Q1 of 2024: Revenue and Daily Usage: Revenue amounted to $1.195 billion, marking a 21% year-over-year increase from $989 million in the previous year. The net loss stood at $305 million, an improvement from the $

In the ever-changing digital marketing landscape, Social Samosa returns with the sixth edition of the Best Social Media Brands Awards, SAMMIE 2024. This platform celebrates the success of Human Brands that have contributed to the growth of the Social Media Ecosystem. Social media is no longer just about sharing your brand messages, it has become a platform for genuine connections and authentic conversations between brands and consumers. A vast majority of Agencies, Platforms and Tools thrive bec

Meta's Q1 results reported a remarkable surge, more than doubling its figures. The company's profit for the January-March period doubled, reaching USD 12.37 billion, or USD 4.71 per share, up from USD 5.71 billion, or USD 2.20 per share, in the corresponding period last year. Additionally, revenue experienced a 27% increase, climbing to USD 36.46 billion compared to USD 28.65 billion the previous year. In terms of ad revenue, Meta saw a significant jump to USD 35.365 billion from USD 28.101 bill

Cadbury Dairy Milk partnered with over 140 sweet outlets across West Bengal for its fourth edition of the Gaane Mishti campaign, blending traditional Bengali sweets with Cadbury Dairy Milk. The campaign also featured revitalized folk songs, aiming to deepen the brand's cultural association and drive category development in the region. It included expanding partnerships beyond Kolkata, training traditional artisans, and digitizing the Mishti shops. Execution involved a mix of social media, on-gro

Hindustan Unilever (HUL) has renamed its 'health food drinks' category to 'functional nutritional drinks' (FND). This change comes after the Union Ministry of Commerce and Industry directed e-commerce platforms not to list these products under the 'healthy drinks' category. As a result, HUL brands like Horlicks and Boost are now classified under the new FND category. Previously, the Ministry of Commerce and Industry advised e-commerce sites not to categorize Cadbury Bournvita and similar product

Despite pressure from the Biden administration to sell the app within a year or face a ban, ByteDance is leaning towards shutting down TikTok rather than relinquishing control. The company views TikTok's algorithms as integral to its operations and is hesitant to sell without them. ByteDance is facing a dilemma over TikTok in the US. A report from Reuters suggests that ByteDance is prepared to exhaust all legal avenues to challenge the legislation, with CEO Shou Zi Chew expressing confidence in

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