MacRumors

Ceramic Case Could Return With Apple Watch Series 12

Apple is planning to reintroduce its striking ceramic Apple Watch casing as soon as this year, Bloomberg 's Mark Gurman reports . The Apple Watch Series 2 's white ceramic case option. Writing in his Power On newsletter , Gurman explained that the ceramic case option is expected to return either this year or in 2027. Apple first introduced a ceramic Apple Watch Edition with the Series 2 in September 2016, replacing the original gold Edition model and bringing the line's price down from thousands

9 Aug 2026 9:51 pm

Apple Watch Rethink Could See Debut of Round Model, Screenless Fitness Tracker, and More

Apple is re-evaluating the Apple Watch lineup and considering a host of radical new designs, according to Bloomberg 's Mark Gurman . In today's edition of his Power On newsletter, Gurman compared plans for the Apple Watch's evolution to the evolutionary design change that the foldable iPhone represents. It will be something that transforms the product for a new era. Apple's industrial design team has reportedly been exploring a broader rethink of its smartwatches for some time, with several dir

9 Aug 2026 9:07 pm