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Business / MacRumors

How Accurate Were Rumors About Apple

Rumors about Apple's work on a touchscreen OLED MacBook Pro started in 2023, when Bloomberg 's Mark Gurman said there would be a MacBook Pro with an OLED display and a touchscreen, but OLED rumors date back even further. We heard a lot about the new Mac over the last few years, and we thought we'd take a look back to see what was right and what was wrong. OLED 2016 - In 2016, ETNews said Apple was considering OLED displays for future MacBooks. 2019 - The Elec said Apple was in talks with Samsung

29 Oct 2026 3:34 am
Apple Has 8 New Products Available for Pre-Order

Apple at 10:10 a.m. Pacific Time today started accepting pre-orders for five new products that will all be released on Friday, November 6. Here are the pre-order pages: iPad mini with OLED display iMac with M6 chip 14-inch MacBook Pro with M6 chip 14-inch MacBook Pro with OLED display 16-inch MacBook Pro with OLED display This is in addition to Apple still accepting pre-orders for the HomePod mini 2, which launches this Friday, October 30, and the Apple HomeView smart home hub and fourth-generat

29 Oct 2026 3:21 am
MacBook Neo Helps Apple Outpace Rivals as Market Declines

Apple increased its share of worldwide PC shipments in the third quarter of 2026, with Counterpoint Research crediting the MacBook Neo for some of the company's resilience during a market downturn. The firm's preliminary estimates put Mac shipments at 5.6 million units, an 11% decrease from the same quarter last year. Worldwide PC shipments fell 21% to 57 million units, allowing Apple's market share to increase from 8.7% to 9.8%. Counterpoint identified the MacBook Neo as a key contributor to Ap

23 Oct 2026 1:00 pm
Happy 25th Anniversary, iPod

Apple today marks 25 years since the introduction of the original iPod, one of the company's most significant products and a major contributor to its expansion beyond the Mac. Steve Jobs unveiled the first iPod on October 23, 2001, at a small press event in the Town Hall auditorium at Apple's Infinite Loop headquarters. Advertised as offering 1,000 songs in your pocket, the device combined a 5GB hard drive with a monochrome LCD display, a mechanical scroll wheel, and up to 10 hours of battery li

23 Oct 2026 12:30 pm
iPhone Duo Demand Reportedly Exceeds Apple

Apple's iPhone Duo has attracted more pre-orders than the company anticipated in several major markets, according to DigiTimes , with display chip suppliers hoping its reception will boost investment in foldable devices. Sources in the display driver industry believe the iPhone Duo could give other smartphone makers greater confidence in foldables, expanding the market for OLED touch and display driver integration, known as TDDI . The technology combines the electronics responsible for touch sen

23 Oct 2026 9:54 am
Tesla App Gains iPad and iPhone Duo Support

Tesla this week updated its app with native iPad and iPhone Duo support, adapting its vehicle and home energy controls for larger displays. Previously, iPad users could install the iPhone app, but it lacked native support with a layout designed for the larger screen. The new interface essentially uses two columns, with navigation and controls on the left and a larger visualization of the vehicle or home on the right. Tesla designer Alex Guichet announced the update on October 21, sharing screens

22 Oct 2026 12:18 pm
Apple Reportedly Boosts iPhone Duo Orders by 44%

Strong pre-orders have reportedly prompted Apple to order millions more iPhone Duo units from suppliers, according to DigiTimes . Supply chain sources said Foxconn and component manufacturers had received instructions reflecting a roughly 44% increase from 9.7 million to 14 million devices. The revised target reportedly follows strong pre-orders for Apple's first foldable iPhone and covers a full 12-month period, rather than the remainder of 2026. Apple last week described demand as nothing sho

22 Oct 2026 11:53 am
Fortnite Returning to Australian App Store After Court Ruling

Fortnite will return to Australia's App Store today, Epic Games told Reuters , after a federal court ordered Apple to allow eligible Epic apps back onto the store. Australia was the only country excluded when Fortnite returned to the App Store worldwide in May. Epic held off while seeking further court orders addressing Apple's payment terms. The requirement to process Epic's compliant submissions takes effect without waiting for the broader App Store changes due in March 2027. Tags: App Store ,

22 Oct 2026 11:25 am
Apple Ordered to Open iPhone to Rival App Stores in Australia

Australia's Federal Court today ordered Apple to allow competing app stores, direct app downloads, and alternative payment services for Australian users from March 1, 2027. The orders follow the court's August 2025 finding that Apple misused its market power by restricting app distribution and payment options. They cover users whose Apple Account region is Australia, with Apple Developer Program members worldwide able to participate. Apple must let users find, download, install, and update apps

22 Oct 2026 11:11 am
Apple Suppliers Face Hurdles Cutting Circuit Board Emissions

Apple's efforts to cut supply chain emissions face persistent challenges among printed circuit board manufacturers, where demand for more advanced components is increasing energy consumption, according to DigiTimes . The report says requirements from Apple and Google are prompting suppliers to publish sustainability reports, buy more renewable electricity, and work with their own suppliers to cut emissions. Simultaneously, growing demand for more complex boards used in AI and high-performance co

22 Oct 2026 10:45 am
Things Updated for iPhone Duo With Adaptive Layout

Cultured Code has updated its task management app Things with support for the iPhone Duo , introducing an adaptive layout, a sidebar, and multi-window support ahead of the device's launch on Friday. The app's interface adjusts to the iPhone Duo's different configurations, including when it is closed, fully open, or partially folded like a book. The layout also supports both portrait and landscape orientations. Opening the device reveals a sidebar for switching between lists, which is a first for

22 Oct 2026 10:22 am
Simplicity and Siri AI Are HomeView

Apple designed Siri AI on the HomeView to complete household tasks with natural voice commands and minimal follow-up questions, executives told The Verge , emphasizing simplicity as a key feature of the new home hub. In an new interview, Kaiann Drance, Apple's vice president of product marketing for home, linked the timing of HomeView's introduction to Siri AI's personal context capabilities and Apple's approach to privacy. With the magic of Siri AI, it comes together in a way that we haven't be

22 Oct 2026 9:58 am
iPhone Duo Reviewers Really Miss Face ID

Touch ID on the iPhone Duo might end up being frustrating for some users, based on media reviews that came out today. Multiple reviewers found Touch ID to be slow to unlock, which can be jarring coming from Face ID . According to Marques Brownlee , Apple added an intentional delay to every single Touch ID unlock. After you touch a finger to the side button to unlock, it pauses on the Lock Screen. If you keep your finger there, it continues to the Home Screen . It's technically smart. Like, it's

22 Oct 2026 4:57 am
Does the iPhone Duo Run Hot? Here

Multiple iPhone Duo reviews covered the device's thermal properties, and reviewer opinions varied. Some found that it was just warm, while others thought it was running too hot at times. Joanna Stern said the back of the device got warm when using FaceTime and taking photos. She had to end a FaceTime call during testing because it got too hot. Yeah, I'm gonna burn my hand off, she said. This thing is getting really warm. Apple told her the warmth was a sign of the iPhone Duo 's thermal design mo

22 Oct 2026 3:35 am
iPhone Duo Tips Over on MagSafe Stands When Unfolded

Some upright MagSafe charger designs won't work well with the iPhone Duo when it's unfolded. As demonstrated by Mrwhosetheboss, the uneven weight of the iPhone Duo can cause it to tilt on a charger when it's open. The MagSafe ring on the back of the iPhone Duo is only on one half, and some chargers don't have strong enough magnets to hold up the Duo with the extra weight on one side. iPhones do have an extra anti-rotation magnet at the bottom of the magnetic charging ring, but some chargers aren

21 Oct 2026 11:46 pm