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The seasonal nature of air purifier and air-conditioner sales poses challenges for marketers. Blue Star emphasizes the need for strategic communication to address misconceptions about indoor air quality and to target diverse consumer segments.

Profit per employee, a key metric that tracks staff productivity, has risen sharply for public sector banks.

Geopolitical uncertainty and US-Europe tariff concerns have dampened hopes for a quick rebound in tech spending. Brokerages expect a mixed bag for the Big Five, with recovery likely to be deferred to the next fiscal year.

In the last couple of decades, installations of performance art have entered the mainstream, including museums. How well do they work as an advertisement? 

The Disney-OpenAI collaboration signals a transformative era for AI-generated content in India, targeting Gen Z's preference for short-form videos. While it opens new monetization avenues, uncertainties in copyright law and potential pressures on smaller creators highlight the challenges ahead.

Online health insurance is cheaper, but intermediaries add value through advice and claims support.

Despite early experiments, such as Idea Cellular's Caste Wars advertisement in 2007, caste remains poorly represented in Indian advertising. But as gig work becomes an integral part of our lives, marketers can no longer ignore this social reality.

As the Tata Mumbai Marathon marks its 21st year this January, nearly every major city in India is host to a marathon, half-marathon, 10k, or a 5k race. Distance running has become an aspirational sport for Indians, and in turn, booming business for sponsors. Where does it go from here?

The pension regulator has reduced mandatory annuity purchases, removed lock-in periods, allowed investment until age 85, introduced systematic withdrawal options, and permitted up to 100% equity allocation. While this freedom may cause some to make poor decisions, the old, rigid model was worse.

Learn how to prioritize your financial well-being through small yet impactful changes. Here are some essential strategies for setting realistic financial goals in 2026

Bank holidays are decided by the Reserve Bank of India (RBI), which publishes a calendar every year notifying about the holidays. According to the chart, these are the bank holidays next week.

A late-December surge in electricity use highlights how weather-driven demand swings affect power prices, discom finances, and eventually consumer billsafter a surprisingly soft 2025.

JioStar, Zee Entertainment, ABP Network, are among 50 other television channel firms to surrender TV licences for different channels as users shift to digital platforms. Here's what Crisil expects from the industry. 

Section 54F, a lesser known provision of the Income Tax Act, allows taxpayers to save tax on long-term capital gains (LTCG) by reinvesting the money to buy a property.

Bank holiday on Saturday, 3 January: Banks remain open on the first, third and fifth Saturdays of every month, as per the bank holiday rules of the Reserve Bank of India.

A widening CD ratio is forcing banks to lean increasingly on market borrowings, liquidation of excess statutory liquidity ratio (SLR) holdings, and balance-sheet buffers to raise money for lending.

For the eighth consecutive quarter, the government has kept the interest rates for small savings schemes unchanged.

As 2026 begins, investors can consider three new fund offers (NFOs) open for subscription in January, including the Zerodha Nifty Short Duration G-Sec Index Fund, Motilal Oswal Diversified Equity Flexicap Passive FOF, and Groww Nifty Chemicals ETF.

In the right market environment, a well-timed sectoral allocation can enhance portfolio returns, but such gains come with elevated risks.

A retired officer lost his hard-earned savings in a digital arrest scam. Fraudsters had posed as cyber officials. This case highlights the importance of recognising warning signs, verifying claims, reporting suspicious activity promptly, and following safety measures for banking transactions. 

Micro-dramas became immensely popular in 2025 and are expected to emerge even stronger in 2026 as streaming service providers become more selective amid budget constraints. But growing consolidation in the industry may stifle independent and small creators. 

While the residential sector saw a slowdown in 2025, commercial office and logistics assets offer greater scope for further growth.

While some carmakers bat for government support, experts question the logic, as range-extended EVs will at best play a transitional role.

Quick commerce is becoming a habit for customers as platforms have started delivering everything from groceries and lifestyle products to high-end gadgets. Yet, next year may be even more challenging for the likes of Blinkit, Instamart and Zepto.

Experts focus less on predictions and more on disciplined, diversified strategies as they navigate 2026s shifting economic landscape.

By leveraging a staggered release strategy, Netflix achieved high social media engagement throughout late 2025, enabling brands like Swiggy Instamart to integrate immersive technology into their apps. 

Throughout the year, there are key financial actions and deadlines that can make a real difference to your tax savings, compliance, investments, travel plans and overall money health

Retirement mutual funds offer more flexibility than PPF and NPS, with a five-year lock-in period. These funds provide various investment options and promote discipline among investors. They represent a growing category, with 29 schemes and significant assets under management as of November 2025.

The higher the rate of return on investment, the faster you achieve your financial goals. Additionally, the more focused you are on your financial goals and the timeline to achieve them, the easier it becomes to formulate a financial plan.

While the provisions of the 8th Pay Commission will be effective from 1 January, 2026, the implementation is expected to be delayed. This is why government employees and pensioners will receive arrears.

January 1, 2026 Money Rule Changes: Here is a list of the most important personal finance money rule changes that will come into effect from January 1, 2026, which is tomorrow.

New Year 2026: Simple New Year resolutions can help borrowers improve their credit score through timely repayments, smart credit utilisation, regular monitoring and long-term discipline, unlocking better loan approvals and financial opportunities.

Over the past year, India has rewritten key rules governing insurance. Yet for policyholders, the real test lies not in regulation, but in how these changes play out when a claim is filed.

Multi-asset funds provide exposure to a diverse range of asset classes, offering a high degree of diversification typically associated with institutional investing. These funds may invest in a range of conventional equity and fixed-income strategies, index-tracking funds and financial derivatives.

Income Tax Refund Status LIVE Updates: I-T Department's deadline given to people for filing their revised ITRs is in focus now. However, some refunds filed have been delayed due to certain complications. Taxpayers can check a quick guide to help them check their latest ITR status online.

Filing an Income Tax Return can lead to errors, from minor mistakes to significant omissions. Taxpayers can correct these by submitting a revised return, but must verify it within 30 days to avoid invalidation. The deadline for those who filed on 16 September 2025 is 31 December 2025.

As of 2024, unclaimed deposits in Indian banks total 62,314 crore, with public sector banks holding most. SBI leads with 16,968.41 crore. The government initiated a campaign to reclaim these funds, which have significantly increased since 2021.

The tax authorities are empowered to directly enforce the sellers liability on the buyer.

ITR refund deadline: Once the 31 December deadline passes, taxpayers do not have the opportunity to file revised ITR even though their returns are not processed by the CPC.

8th Pay Commission: Even though the in-hand salary of employees will receive only after the 8th Pay Commission announcement is made officially, the arrears will begin to accumulate from January. They will be released after the provisions of the 8th Pay Commission is announced.

New Year 2026: Experts often recommend investors stay committed to the key fundamentals of investing, including asset allocation and diversification.

Credit card applications can be rejected due to weak credit history, high debt, insufficient income, errors in documentation, or eligibility issues, highlighting the importance of disciplined spending and repayment habits.

The removal of GST on health and term insurance was an important catalyst in how consumers upgrade coverage, choose smarter products, and commit to longer-term protection.