Mysuru traffic police collect nearly 49 lakh in fines in three days
The Enforcement Directorate has launched searches across 18 locations in Karnataka, including premises linked to Y Manjunath, an additional commissioner in the excise department and brother-in-law of minister Satish Jarkiholi. The raids are part of an alleged excise department corruption case, with the ED investigating under the Prevention of Money Laundering Act following a Lokayukta FIR. Searches also targeted other excise officials in Belagavi, Bengaluru, and Mysuru.
Mysuru RPF officers trained on Jan Vishwas Act, 2026
Drought fears prompt push for 100% crop survey in Mysuru
July crop survey to cover nearly 10 lakh plots; 1% survey gap could leave 9,000 farmers without benefits, says DC
Maharaja Trophy KSCA T20: Gulbarga Mystics Register 95-run Win Over Shivamogga Yodha
Maharaja Trophy KSCA T20: Gulbarga Mystics scored their maiden victory on Tuesday, trouncing Shivamogga Yodhas by 95 runs in the Maharaja Trophy KSCA T20 tournament in Mysuru. A turbo-charged batting display in the Power-play during which the Mystics smashed 93 runs, and a heroic all-round performance by Kranthi Kumar (31 of 22, 2/8) did the magic for Gulbarga, who posted a challenging 232/8. Gautam Mishra (3/34) and Ronit More (2/7) also shone with the ball as Gulbarga restricted Shivamogga to 137. To complete an outstanding day, Kranthi Kumar returned to claim two decisive wickets for just eight runs in three overs to put Gulbarga on the highway to a comfortable victory. Kumar first dismissed Harshil Dharmani (23 off 17) on the last ball of his first over. Then he got rid of captain Smaran Ravichandran (23 off 23) on the first ball of his next to effectively end Shivamoggas ambitions of pulling off a high-scoring chase. For Shivamogga Yodhas, opener Luvnith Sisodias (30 off 14) early burst hardly mattered as the line-up could not cope with the mounting pressure. The match eventually petered out into a one-sided contest. It was Shivamoggas second defeat in three matches. Earlier, put into bat first, Gulbarga opener Lochan Gowda (47 off 21) and No.3 Prakhar Chaturvedi (45 off 19) set the early tempo with some aggressive strokes, and once in the saddle, they stepped up the pace to such an extent that a 300-run target was possible. But Shivamoggas medium pacer Bheem Rao Navale, who had gone for 18 runs in his first over, dismissed both Gowda and Chaturvedi in the space of 11 runs to firmly grab the initiative back. Macneil Noronha (26 of 16) and captain Manish Pandey (22 off 11) stemmed further rot from setting in by adding an 18-ball 35 for the fifth wicket. But their run rate suffered as, at one stretch of play, there were no boundaries for 15 deliveries. Dhruv Prabhakar (13 off 14) supported Kranthi Kumar to close out the innings at a formidable total. But Shivamoggas medium pacer Bheem Rao Navale, who had gone for 18 runs in his first over, dismissed both Gowda and Chaturvedi in the space of 11 runs to firmly grab the initiative back. Also Read: Live Cricket Score Gulbarga Mystics 232-8 in 20 overs (Lochan Gowda 47, Prakhar Chaturvedi 45, Manish Pandey 22, Kranthi Kumar 31; Bheem Rao Navale 2-31, Naveen MG 2-44) beat Shivamogga Yodhas 137 all out (Luvnith Sisodia 30; Gautam Mishra 3-34, Ronit More 2-12, Kranthi Kumar 2-7) by 95 runs. Article Source: IANS
18 bonded labourers, including two children, rescued from brick kiln in Mysuru, 3 arrested
Climate-responsive Mysuru needs blue-green infrastructure, says VC
One-stop platform for Central welfare programmes opens in Mysuru
MP organises fair to disseminate information and spread awareness on various programmes
1,300 units of blood collected at camp organised by JK Tyre in Mysuru
The camp is organised to mark the birth anniversary of former chairperson (late) Hari Shankar Singhania
Arrest Made in Viral Photo Case Linked to Tragic Suicides in Mysuru
Mysuru, June 23: The Karnataka police have arrested Ullas Gowda, the main suspect in a case involving the alleged dissemination of a womans private photos and videos. This incident is believed to have led to the tragic suicides of the woman and her parents in Mysuru district. The incident occurred on Monday in Halekempayanahundi village, ... Read more Arrest Made in Viral Photo Case Linked to Tragic Suicides in Mysuru
Cab driver killed, five Mysuru BEOs injured in Mysuru-Bengaluru highway crash
Central schemes fair in Mysuru today
SBI Foundation donates sweeping machine to Mysuru City Corporation
Three of family die in suicide pact in Mysuru
Srisailam temple to publish ancient inscriptions discovered at Ghanta Matam
These inscriptions were discovered during the reconstruction of Ghanta Matam, the most ancient of the pancha matams (five monasteries) in the temple and were deciphered by the ASI in Mysuru
Bike rally by farmers opposing Bidadi Township project near Bengaluru in Karnataka
Farmers from Tumakuru, Chickballapur, Kolar, Mandya, Mysuru, Chamarajanagar, and Bengaluru South district, were among those who participated in the rally
Dedicated Stray Dogs Feeding Zones Set-Up At Selected Points In Mysuru City
A couple of places in the City limits were identified and places signboards for animal lovers to feed stray dogs. In coming days more stray dogs feeding zones would be identified and establish feeding zones: Environment officer
Mysuru: 6,039 appear for NEET-UG 2026 re-exam
Mysuru Railway Division celebrates International Yoga Day
Yoga trainer Raghu was honoured for remarkable dedication to promoting yoga over the past 23 years
Mysuru records over 1.21 lakh trees in citizen-led census
A public data portal is being planned to enable residents and others access the tree database, search for trees by ward or species and report concerns relating to tree health. The database will eventually be handed over to the Mysuru City Corporation as a living record of the citys green infrastructure.
Thousands perform yoga at Mysore palace as city celebrates International Yoga Day
The grand yoga session, held under this years theme, Yoga for Healthy Ageing, showcased Mysurus lasting legacy as a global hub of modern yoga and drew participation from people across all age groups
In A First Scientific Trees Count In Mysuru's 65 Wards Document 1, 21, 789 Trees
The project is the first scientific exercise to count, geo tag and permanently record every tree across all 65 wards of the City Corporation and the gathered data could be used to guide planting drives, protect old avenues trees and build continuous green networks that reduce heat and improve air quality index.
Kambala to be a special attraction at Mysuru Dasara this year: Mysuru DC
As Mysuru celebrates 12th International Day of Yoga, city seeks to regain its global identity
Stakeholders say the number of foreign students visiting Mysuru to learn yoga has declined, as the city faces growing competition from established yoga destinations such as Rishikesh, Haridwar and Pune
Maharaja Trophy KSCA T20 Season 5 set to begin with double-header in Mysuru - webindia123
Maharaja Trophy KSCA T20 Season 5 set to begin with double-header in Mysuru webindia123
DACS Maharaja Trophy KSCA T20 Season 5 to begin with double-header in Mysuru - UNITED NEWS OF INDIA
DACS Maharaja Trophy KSCA T20 Season 5 to begin with double-header in Mysuru UNITED NEWS OF INDIA
Mysuru gears up for NEET re-test; 7,886 candidates to appear at 21 centres
Biometric checks from 11 a.m.; elaborate measures in place on June 21
KSIC worker fulfils dream of buying Mysore Silk saree after 30 yrs
Mysuru: For 59-year-old Bhagya, a long-cherished dream finally came true after spending three decades producing the world-famous Mysore Silk sarees. The Karnataka Silk Industries Corporation (KSIC) employee from T Narasipura, who has worked at the silk filature unit for nearly 30 years, recently purchased her first-ever Mysore Silk saree, an achievement she describes as one Get the latest updates in Hyderabad City News , Technology , Entertainment , Sports , Politics and Top Stories on WhatsApp & Telegram by subscribing to our channels. You can also download our app for Android and iOS .
Anti-Rowdy squads constituted at police station level in Mysuru city
Building evacuation drill at Mysuru airport
Medicines Are Not Mere Merchandise: Why India Needs a Modern E-Pharmacy Law
India's pharmaceutical future may well be digital. The responsibility of policymakers is to ensure that it is also safe, transparent, and worthy of public trust K.V. CHANDRAMOULI India's pharmaceutical laws were designed for an era of neighbourhood chemists and paper prescriptions. As online medicine sales expand rapidly, the challenge is to harness digital convenience without compromising patient safety, professional accountability, and public health . A Growing Controversy in Digital Healthcare On 20 May 2026, the Chemists and Druggists Association of Goa joined a nationwide protest involving nearly 12 lakh wholesale and retail pharmaceutical outlets. Their grievance was not merely commercial competition from online pharmacies, but the absence of a comprehensive regulatory framework governing the sale of medicines through digital platforms. The protest has revived an important public policy question: Should medicines be treated like any other commodity sold through e-commerce platforms, or do they require a distinct regulatory architecture because of their direct impact on human health and life? The answer has far-reaching implications for healthcare, technology, consumer protection, and public safety. The Promise of E-Pharmacies India's e-pharmacy sector, estimated to be worth more than 1,200 crore and growing rapidly, offers undeniable advantages. Elderly patients, persons with disabilities, and residents of remote areas can access medicines without travelling long distances. Digital platforms provide price transparency, doorstep delivery, and integration with telemedicine services. During the COVID-19 pandemic, online pharmacies demonstrated their utility in maintaining continuity of treatment when physical movement was restricted. Why Medicines Are Different from Other Commodities Yet medicines are fundamentally different from books, garments, or groceries. They are potent therapeutic substances whose misuse can result in addiction, antimicrobial resistance, serious adverse effects, and even death. Consequently, the central issue is not whether e-pharmacies should exist, but whether they can be allowed to operate without adequate safeguards. India already faces a significant burden of self-medication. The Global Antibiotic Resistance Partnership estimated that nearly 20 per cent of antibiotics sold in Delhi were dispensed without valid prescriptions. Such practices contribute directly to antimicrobial resistance, which the World Health Organisation has identified as one of the gravest global public health threats of the twenty-first century. Unregulated online access could further aggravate this problem by facilitating easy acquisition of prescription medicines without meaningful medical supervision. Public Health Risks in the Digital Marketplace The concerns are not hypothetical. Prescription forgery, repeated use of the same prescription, online procurement of habit-forming drugs, sale of counterfeit medicines, and improper storage during transportation are all recognised risks. Unlike ordinary consumer goods, many medicines require controlled storage conditions throughout the supply chain. Vaccines, insulin preparations, biological products, and certain injectable drugs may lose efficacy if exposed to temperatures outside prescribed limits. A defective shirt may inconvenience a consumer; a defective medicine can cost a life. The Problem of Outdated Laws These concerns expose a deeper problem: India's regulatory framework was designed for a pre-digital era. The Drugs and Cosmetics Act, 1940 The Drugs and Cosmetics Act, 1940, enacted during British rule, remains the principal legislation governing the manufacture, sale, and distribution of drugs in India. The Act was framed at a time when pharmaceutical transactions occurred exclusively through physical establishments. Unsurprisingly, it contains no reference to internet-based sales, digital prescriptions, online platforms, electronic records, or interstate e-commerce transactions. The Drugs and Cosmetics Rules, 1945 Similarly, the Drugs and Cosmetics Rules, 1945, were designed around conventional retail pharmacies. They prescribe requirements relating to licensed premises, physical inspections, maintenance of records, pharmacist supervision, and storage conditions. While these provisions remain relevant, they are difficult to apply in an environment where medicines may be ordered through a mobile application, stored in a warehouse hundreds of kilometres away, and delivered through third-party logistics providers. The Pharmacy Act, 1948 The Pharmacy Act, 1948, presents another challenge. The Act rightly recognises that medicines should be dispensed under the supervision of qualified pharmacists capable of identifying prescription errors, advising patients, detecting dangerous drug interactions, and ensuring proper usage. However, the law does not clearly address remote dispensing, digital pharmacist consultations, or professional accountability in online transactions. Thus, India is attempting to regulate twenty-first-century technology through legal instruments drafted more than seventy-five years ago. Judicial Intervention and International Experience This regulatory gap has repeatedly attracted judicial attention. In 2018, the Delhi High Court directed that medicines should not be sold online without adherence to statutory requirements and highlighted the absence of a clear regulatory framework. The litigation underscored a reality that policymakers can no longer ignore: digital pharmaceutical commerce has outgrown the legal architecture designed to govern it. International experience offers useful lessons. South Korea prohibits the online sale of medicines. Several European countries permit e-pharmacies but subject them to stringent licensing and verification requirements. The United States enacted the Ryan Haight Online Pharmacy Consumer Protection Act following the death of a teenager who obtained controlled substances online without adequate medical oversight. The legislation mandates valid prescriptions, registration requirements, and severe penalties for violations. India does not need to replicate any foreign model wholesale, but it cannot continue operating in a regulatory vacuum. The Case for a Dedicated E-Pharmacy Law The way forward lies neither in banning e-pharmacies nor in allowing unrestricted online sales. Instead, India requires a comprehensive E-Pharmacy Regulation Act specifically tailored to contemporary realities. Such legislation should begin by clearly defining e-pharmacies and establishing a national licensing framework under the Central Drugs Standard Control Organisation (CDSCO). Every online pharmacy should be required to verify prescriptions through secure digital authentication systems. Prescriptions should carry unique identification numbers and digitally verifiable signatures from registered medical practitioners. Strengthening Professional Oversight Mandatory pharmacist oversight must remain non-negotiable. Technology should complement professional judgment rather than replace it. Video consultations, telephonic counselling, and documented pharmacist approvals can ensure that patients continue to receive expert guidance before medicines are dispensed. Ensuring Traceability and Enforcement The law must also establish end-to-end traceability of medicines through digital tracking systems capable of monitoring products from manufacturer to consumer. Such systems would significantly reduce the circulation of counterfeit and spurious medicines, a problem that has long plagued India's pharmaceutical sector. Equally important is strengthening enforcement capacity. State drug-control departments frequently face shortages of inspectors and technological resources. A modern regulatory system should utilise artificial intelligence, real-time transaction monitoring, and inter-state data sharing to identify suspicious purchasing patterns, forged prescriptions, and unlawful sales of controlled substances. A Risk-Based Regulatory Approach A risk-based regulatory framework is also desirable. Over-the-counter medicines may be subject to lighter controls, whereas Schedule H, H1, and X drugs should require progressively stricter levels of scrutiny and verification. Balancing Innovation with Safety The future of healthcare is undeniably digital. Telemedicine, electronic health records, wearable health technologies, and online pharmaceutical services are becoming integral components of modern healthcare delivery. Attempting to resist this transformation would be both impractical and counterproductive. However, technological innovation cannot be allowed to outpace patient safety. Medicines occupy a unique position at the intersection of commerce and healthcare. Conclusion: Building Trust in Digital Healthcare The debate over e-pharmacies should therefore move beyond the narrow conflict between traditional chemists and online businesses. The real challenge is to create a regulatory framework that preserves the convenience and efficiency of digital platforms while upholding the standards of safety, accountability, and professional oversight that healthcare demands. India's pharmaceutical future may well be digital. The responsibility of policymakers is to ensure that it is also safe, transparent, and worthy of public trust. (The Author is BE (Mech), BOE, ASME, Deputy Director of Boilers (Retd.), Mysuru)
Mysurus young men give second chance of life to injured tortoise
Mysuru: In a remarkable act of compassion and wildlife conservation, two youths from Mysuru successfully rescued an injured tortoise, repaired its severely damaged shell and released it back into its natural habitat after nursing it back to health. The incident took place near Mallipura village in Nanjangud taluk, where canal repair work was underway a Get the latest updates in Hyderabad City News , Technology , Entertainment , Sports , Politics and Top Stories on WhatsApp & Telegram by subscribing to our channels. You can also download our app for Android and iOS .
Mysuru restobar fire: Five Excise officials suspended
No unusual deaths at Jayadeva Mysuru, says Karnataka Medical Education Minister Sharan Prakash Patil
The Minister noted that the mortality rate at Jayadeva hospitals Bengaluru, Mysuru and Kalaburagi units ranges between 4 and 6%, significantly lower than the national average of 9 to 11% for cardiac care institutions.
Gulbarga Mystics gears up for Maharaja Trophy 2026
The fifth edition of Karnataka State Cricket Associations T20 tournament will be played in Mysuru, Hubballi and Bengaluru starting Saturday
SDPI demands probe into alleged deaths at Jayadeva hospital in Mysuru
Jayadeva Mysuru records 5.98% mortality rate in June
11 Deaths at Cardiovascular Institute Triggers Alarm in Mysuru
The average deaths at the Institute ranges is about 6 deaths, which comes close to internationally accepted figures
Mysuru: SC/ST Commission seeks report on reservation in tender works
Tirupati laddu quality gets scientific boost
Mysuru : In a significant move aimed at preserving the quality, purity and nutritional value of the world-famous Tirupati Laddu, the Tirumala Tirupati Devasthanams (TTD) has entered into a formal agreement with Mysuru-based Central Food Technological Research Institute (CFTRI). The collaboration seeks to strengthen quality control mechanisms in the preparation of prasadam and other temple Get the latest updates in Hyderabad City News , Technology , Entertainment , Sports , Politics and Top Stories on WhatsApp & Telegram by subscribing to our channels. You can also download our app for Android and iOS .
Two Charred To Death By Fire At A Bar In Mysuru, 15 Rescued
The deceased have been identified as Sahil and Prakash. Both were in the kitchen when a fire ravaged the bar and destroyed the belongings there. Injured persons have been identified as Sonu, Ramesh, Mahadev Prasad, Prajwal, Avinash and pub owner Preetham Pumeeth.
2 killed, 7 injured in fire at resto-pub in Karnataka's Mysuru - The Tribune
2 killed, 7 injured in fire at resto-pub in Karnataka's Mysuru The Tribune
Passengers get traditional Mysuru welcome as AAI celebrates Yatri Suvidha Diwas
Are Mysuru lakes drowning in sewage?
Two killed, five others injured in fire at restobar in Mysuru
2 killed, 7 injured in massive fire at Mysuru bar and restaurant
Mysuru: A devastating fire accident at a popular bar and restaurant in Karnatakas Mysuru claimed two lives and left seven others injured on Monday, June 15. The incident occurred at the well-known Fox Den Liquor Garage Bar and Restaurant located near Dattagalli on Ring Road in the citys RT Nagar area. According to preliminary information, Get the latest updates in Hyderabad City News , Technology , Entertainment , Sports , Politics and Top Stories on WhatsApp & Telegram by subscribing to our channels. You can also download our app for Android and iOS .
100% ethanol fuel approval cheers sugarcane growers in Mysuru
Festival of indigenous seeds and seed conservators concludes in Mysuru
Eye surgeon couple from Mysuru lead camp in Ghana
Highlighting the urgent need for paediatric eye care in Sub Saharan Africa, Dr. K.V. Ravishankar an estimated 80,000 children require cataract surgery in the region
Yatri Suvidha Diwas at Mysuru airport on June 15
The Yatri Suvidha Diwas, organised by AAI, Mysuru airport, aims to reaffirm its commitment to passenger-centric services, community engagement, cultural heritage, and sustainable development
Students showcase their robotic and bio-mimetic machine systems at Open Day in Mysuru
The club showcased a bird-inspired ornithopter surveillance drone, a robot dog and a 6-axis robotic arm adaptable for multiple industrial applications
Mysuru hosts festival celebrating indigenous seeds, conservators
The Traditional Seed Conservator Award2026 was presented to six farmers for their contributions to preserving indigenous seeds, maintaining community seed banks, reviving rare crop varieties, and creating awareness among farming communities
Young Indian Parliament chapter round in Mysuru
Suspended jailer found dead in Dharwad quarters
Dharwad: A suspended jailer who was recently transferred from Dharwad to Mysuru was found dead in the prison department quarters near the New Bus Stand in Dharwad, triggering shock within the department and among his family members. The deceased has been identified as Siddaramappa Vaddar, 37. According to sources, he had been placed under suspension Get the latest updates in Hyderabad City News , Technology , Entertainment , Sports , Politics and Top Stories on WhatsApp & Telegram by subscribing to our channels. You can also download our app for Android and iOS .
NHAI drops plan for barrier-free tolling on Bengaluru-Mysuru highway
The BengaluruMysuru Access-Controlled Highway (NH-275) had earlier been identified as one of the corridors where NHAI planned to pilot the MLFF system.
Two-day desi seed festival begins in Mysuru on Saturday
Composite Skill Lab at Notre Dame School and PU College inaugurated in Mysuru
The NHAI is planning to establish toll collection points at various entry and exit locations along the 119-km highway, replacing the existing system under which vehicles pay a fixed toll at designated toll plazas.
Rainy respite: Showers bless parts of Mysuru after dry spell
Mysuru residents face long wait for building plan approvals
The delays follow the implementation of ULMS, a digital platform introduced by the State government to incorporate various land-related services under a single system.
Lecture on quantum mechanics to be held in Mysuru
Pending dues, incentive cuts trigger ASHA workers protest in Mysuru
Legislature Committee reviews condition of street vendors in Mysuru
Mysuru: Legislative panel seeks stringent action against drug networks
Members raise concern over rising narcotics availability in Mysuru; call for stronger enforcement and convictions
Tragic Incident in Karnataka: Businessman Kills Family Before Taking His Own Life
Mysuru, June 10: In a shocking incident in Karnatakas Mandya district, a textile businessman reportedly murdered his wife and son before committing suicide. The tragic events unfolded on Tuesday. The deceased have been identified as 65-year-old Prabhakar, his 55-year-old wife Jyoti, and their 30-year-old son Santosh. According to police reports, Prabhakar allegedly strangled his wife ... Read more Tragic Incident in Karnataka: Businessman Kills Family Before Taking His Own Life
CFTRI-Mysuru leverages AI for food safety, post-harvest management
Students visit Mysuru airport as part of aviation familiarisation
Mysuru: 50% relief for 1.4 crore pending traffic challans
Mysuru City Police crack 41 property theft cases in three months
Study to highlight Mysurus footpath woes; MGP to seek solutions
The meeting, titled Giving footpaths back to pedestrians, will feature preliminary findings from the ongoing study being conducted by students on the latest status of footpaths in the city
Yoga Day: Mysuru targets 1.2 lakh participants across 120 venues
Heritage weighing machine restored and unveiled at Mysuru Railway Museum
Mysuru Travel Mart 2026 begins, focuses on boosting tourism and investment
Greenpeace hands over street design plan to officials in Mysuru
Mysuru goes green on World Environment Day
Plantation and tree-saving initiatives mark the day
Mundhe Banni Meetup in Mysuru on June 6
Ride-hailing app with driver subscription model to be launched in Mysuru
SIR: 96% voters mapped in Mysuru district
Caste, Clout, Continuity: Congress Ticks All Boxes In Karnataka, Except One
Chief Minister DK Shivakumar and State Revenue Minister Krishna Byre Gowda provide representation to the influential Vokkaliga community, which remains politically dominant across the Old Mysuru region.
Ministerial hopefuls from Mysuru await expansion amid change of guard in state
Except for Yathindra Siddaramaiah, Mysuru district and the surrounding districts of Chamarajanagar,Mandyaand Kodagu have been left entirely unrepresented inShivakumars Cabinet
Railways nab fake TTE on Bengaluru-Shivamogga route
Mysuru: A 26-year-old man who allegedly impersonated a Travelling Ticket Examiner (TTE) and attempted to collect money from passengers aboard a train has been arrested and handed over to the Government Railway Police (GRP) for further legal action. The accused has been identified as MK Rakibuddin, a resident of Shivamogga district. According to railway officials, Get the latest updates in Hyderabad City News , Technology , Entertainment , Sports , Politics and Top Stories on WhatsApp & Telegram by subscribing to our channels. You can also download our app for Android and iOS .
Congress workers in Mysuru celebrate D.K. Shivakumars elevation as CM
Railways Ministry nod sought for 422 crore Mysuru railway station upgrade
Mysuru District police introduces Locked House Beat System to prevent burglaries
Durga Stalin visits Chamundeshwari temple, calls on GTD family in Mysuru
Jayalalithaas elder brother Vasudevan passes away at 92 in Mysuru
Mysuru: NJ Vasudevan, the elder brother of former Tamil Nadu Chief Minister J Jayalalithaa, passed away on Tuesday morning, Juen 2, due to age-related ailments. He was 92. Vasudevan breathed his last at the residence of his adopted daughter in Chamanahalli village near Bannur in Mysuru district, where he had been residing for several years. Get the latest updates in Hyderabad City News , Technology , Entertainment , Sports , Politics and Top Stories on WhatsApp & Telegram by subscribing to our channels. You can also download our app for Android and iOS .
Schools in Mysuru reopen amid merger concerns
Horatti releases Sadhaneya Shikharagalu book in Mysuru
Mysuru Travel Mart 2026 to showcase citys tourism potential
