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Bollywood Hungama

Lifestyle / Bollywood Hungama

FICCI Frames 2026: Obsessions India distributor Denzil Dias decodes how he TEMPTED audiences into cinemas: We released it 2 weeks late, CLASHED with IPLfilm eventually did 12x its opening weekend

Ayushmann Khurrana, Sriram Raghavan and Denzil Dias, VP and Managing Director - India Theatrical at Warner Bros. Discovery, attended the Cinema at Crossroads - The Rules of the Big Screen session on Day 1 of FICCI Frames 2025 in Mumbai. During the discussion, Denzil Dias opened up for the first time about the unconventional release strategy behind the Hollywood sleeper blockbuster Obsession in India. Denzil Dias said, We saw the film sometime in February this year and immediately felt that it ha

29 Sep 2026 3:41 pm