MacRumors

Apple is planning to invite content creators to a two-day product showcase in Los Angeles on October 27 and October 28, according to Bloomberg 's Mark Gurman . Do not expect a traditional Apple Event with a live-streamed video on either of those days, as Gurman said that these will be experiences for content creators, similar to one that Apple is holding in New York this Tuesday, October 13 . The following four products are expected to be announced on or around Tuesday, October 27: 14 and 16 Mac

Beats today shared a short video teasing a new collaboration with Pokmon, and it appears this will be for a Pikachu-themed Beats Pill speaker. Time to catch something new, the video title says. The short clip shows a Beats Pill speaker and Beats and Pok Ball icons side by side. Earlier this month, Pokmon content creator BritBratTV shared two photos of an alleged Pikachu-themed Beats Pill speaker box at U.S. retailer Target, so that is likely what this teaser video is for. A release date has yet

Bloomberg 's Mark Gurman today reported that new Apple TV 4K and HomePod mini models will be unveiled on Tuesday, October 13 and launch on Friday, October 30 . In a follow-up video , Gurman said he was told that both devices should be available to pre-order starting this week. Related Roundups: Apple TV , HomePod mini Tag: HomePod Mini 2 Buyer's Guide: Apple TV (Don't Buy) , HomePod Mini (Don't Buy) Related Forums: Apple TV and Home Theater , HomePod, HomeKit, CarPlay, Home & Auto Technology Thi

Just two days before Apple's Welcome home experience in New York, Bloomberg 's Mark Gurman has leaked several details about the new products set to be unveiled, including an all-new smart home hub, a HomePod mini 2, and a new Apple TV 4K. Here is an all-in-one summary of the details shared by Gurman: Apple's home hub with a touch-enabled display will be named HomeView, seemingly confirming a trademark filing discovered by MacRumors . HomeView is equipped with an A18 chip, which has 8GB of RAM in

Apple's next entry-level iPad models, codenamed J581 and J582, will not arrive until early 2027, according to Bloomberg 's Mark Gurman . He added that Apple plans a major iPad Air refresh to add an OLED display and a new iPad Pro in 2027. The latter could gain a vapor chamber to improve thermals and performance. A new iPad mini is still expected to arrive at the end of October this year. Related Roundups: iPad Air , iPad Pro , iPad mini Tags: Bloomberg , Mark Gurman Buyer's Guide: iPad Air (Neut

Apple is preparing new displays and large numbers of demo units for the iPhone Duo 's October 23 launch, but supply will be limited, according to Bloomberg 's Mark Gurman . Ahead of the October 23 launch, Apple plans to set aside a section of its Fifth Avenue flagship store for the iPhone Duo. Most locations will add an extra spotlight table for the device, using Apple's white display tables with central posts. Gurman said a new fixture will show how the phone folds and unfolds. The number of de

Apple's new Apple TV 4K will be powered by a standard A19 chip, up from the A15 in the current 2022 model, reports Bloomberg 's Mark Gurman. Writing in his Power On newsletter , Gurman also said Apple has tested a refreshed Siri Remote with a speaker to make it easier to find between couch cushions. Apple has also tested built-in microphones for the Apple TV 4K to let users query Siri without the remote or a paired HomePod, though whether this feature and the new Siri Remote will come with the s

Amazon has Apple's brand new Mac mini for up to $149 off this weekend, with both the M6 and M5 Pro Mac mini available on sale. You'll also find $200 off the M5 Max Mac Studio below. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. One of the best deals is on the M5 Max Mac Studio with 36GB RAM and a 512GB SSD, on sale for $2,299.00 , down from $2,499.00. Regarding t

Apple's all-new smart home hub, the HomeView, will ship around mid-November, roughly a month after its unveiling at Apple's Welcome home October 13 event, according to Bloomberg 's Mark Gurman. HomeView concept image Writing in the latest edition of his Power On newsletter , Gurman said the HomeView, at least as of now, will follow the launch of the new Apple TV 4K and new HomePod mini models, which will arrive to customers and in stores on October 30 . The HomeView will be positioned as the S

The new upcoming Apple TV 4K with A19 chip and new HomePod mini with S10 chip will launch on Friday, October 30, according to Bloomberg 's Mark Gurman. Writing in his Power On newsletter , Gurman said the devices will ship to customers and arrive in stores on that day. Apple is expected to announce the new devices at its October 13 Welcome home event, which will also debut HomeView the company's new smart home hub, whose name was first spotted by MacRumors in a trademark filing . The HomeView

Amazon has Apple's AirPods Max 2 on sale for $429.00 this weekend, down from $549.00. This is a Prime Day sale that has stuck around all these days later, and it's available in all five colors of the AirPods Max 2: Blue, Midnight, Orange, Purple, and Starlight. Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. Stock has begun to dwindle on select colors, so it might be time to make

Apple may be planning to announce a new partnership with home security company ADT, alongside the introduction of its all-new smart home hub , according to several clues. Apple has invited the media to a Welcome home experience in New York on Tuesday, October 13 , so the partnership could be made official on that day. Since around July, ADT has posted Low Voltage Technician job listings in various U.S. cities, but those hired for the position so far have been provided with very few details about

Apple offers two versions of the AirPods 5 : a $129 model with a USB-C Charging Case and a $149 model with a Wireless Charging Case. The extra $20 also buys longer battery life, swipe volume controls, and additional Find My features, so there are differences between the earbuds themselves as well as their cases. Both models include Active Noise Cancellation as standard , the H2 chip, the same open-ear design, and the same redesigned acoustic architecture with updated Adaptive EQ. They also share

We've been keeping an eye on all of the Prime Day deals that remain available since the event ended a few days ago, and this weekend that includes numerous tech accessories still at solid low prices. In this article we're tracking deals on accessories for charging, smart homes, smartphones, and more. TVs and Monitors Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

Apple reportedly plans to unveil a new HomePod mini as part of the Welcome home experience it announced for Tuesday, October 13. We expect the new HomePod mini to be announced in a press release shared on the Apple Newsroom website at around 9 a.m. Eastern Time on that day, and hands-on photos and videos should surface shortly afterwards. The second-generation HomePod mini is rumored to feature a newer chip that enables Siri AI support (at least with a nearby iPhone), along with improved sound q

After a nearly four-year wait, a new Apple TV is finally expected to be announced as part of Apple's Welcome home launch on Tuesday, October 13. We expect the new Apple TV to be announced in a press release shared on the Apple Newsroom website on Tuesday, and then selected reporters and content creators invited to Apple's Welcome home experience in New York that day will likely share hands-on photos and videos of the device. The experience begins at 9 a.m. Eastern Time. The fourth-generation App

Apple has something special planned for customers who purchase an iPhone Duo in an Apple Store . Employees will be able to customize the Duo so it displays the name of the buyer at the Hello screen when it turns on for the first time. Bloomberg 's Mark Gurman says Apple retail stores in the United States will have a personalization system for adding the buyer's name to an iPhone Duo, with English and Spanish language options. Fun little touch for the iPhone Duo launch: Apple retail stores will h

SpaceX this week announced two developments that further its goal of becoming a major U.S. carrier to compete with AT&T, Verizon, and T-Mobile. It is acquiring a low-band spectrum license portfolio in the 800MHz band, which it says addresses one of the emaining technical gaps that will let it to compete with other carriers. Most smartphones already support the 800MHz band SpaceX is buying. The FCC approved the Starlink Mobile Gen2 constellation application, letting SpaceX launch 15,000 satellit

Apple potentially used a shell company named Home Services LLC to secretly file for a HomeView trademark in the U.S. and various other countries last year, around the same time that another shell company named Home Operations Suite LLC that also might be linked to Apple filed for a homeOS trademark . Apple reportedly plans to unveil an all-new smart home hub during its Welcome home launch on Tuesday, October 13 . Will the device be named HomeView, and will its all-new operating system be named h

Apple today added the first-generation Apple TV 4K from 2017 to the vintage products list on its website, just four days before a new model is finally expected to debut. A fourth-generation Apple TV 4K will reportedly be unveiled on Tuesday, October 13 , as part of Apple's Welcome home launch. Related Roundup: Apple TV Tag: Vintage and Obsolete Apple Products Buyer's Guide: Apple TV (Don't Buy) Related Forum: Apple TV and Home Theater This article, First Apple TV 4K Now 'Vintage' Ahead of New M

Amazon's Prime Big Deal Days event is over, but there are plenty of Apple deals still available as we head into the weekend. This includes big discounts on AirPods Max 2, Apple Watch Series 12, MacBook Pro, and more. Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. AirPods Max 2 The only remaining Prime Day AirPods deal is on the AirPods Max 2, which Amazon has for $429.00 right n

On this week's episode of The MacRumors Show , we look ahead to Apple's recently announced October 13 event and its expected push into the smart home market, including a dedicated home hub, the HomePod mini 2, and a new Apple TV . Subscribe to The MacRumors Show YouTube channel for more videos Apple is expected to introduce its first smart home hub, a new HomePod mini, and an updated Apple TV 4K, according to Bloomberg 's Mark Gurman . Siri AI is expected to be central to all three devices, foll

Apple shares fell more than 2.5% in early trading today in response to Nikkei Asia 's report that the company is cutting iPhone 18 Pro component orders due to weaker-than-expected demand. October orders were reportedly reduced by at least 15%, with higher memory costs and $100 price increases weighing on demand. Related Roundup: iPhone 18 Pro Tag: AAPL Buyer's Guide: iPhone 18 Pro (Buy Now) Related Forum: iPhone This article, Apple Shares Fall After News of iPhone 18 Pro Order Cuts first appea

Prime Day deals have started drying up, but you can still get $200 off every model of the M5 MacBook Air as we head into the weekend. These are the best post-hike prices we've seen on the M5 MacBook Air, and prices now start at $1,099.00 for the 512GB 13-inch model and $1,299.00 for the 512GB 15-inch model. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. Not only i

Smart home accessories that Apple reportedly helped LG develop could offer iPhone proximity controls and a way to begin setup before the devices have power, according to findings shared by the leaker known as pdfu . The findings concern the upcoming LG-branded accessory range that Bloomberg revealed earlier this week . The lineup reportedly includes a thermostat, temperature sensor, deadbolt lock, wired video doorbell, and several security cameras. Apple apparently co-developed the accessories.

Apple's Mac shipments declined 11.3% in the third quarter of 2026, but the company increased its market share as worldwide PC shipments fell more sharply, according to IDC's latest preliminary estimates . Apple shipped an estimated 5.9 million Macs between July and September, compared with 6.7 million a year earlier. That put Apple's market share at 9.5%, up from 8.5% in the third quarter of 2025. Apple retained fourth place in IDC's vendor rankings. Across all brands, shipments dropped to 62.7

Apple has asked some of its suppliers to cut production of iPhone 18 Pro components due to lower-than-expected demand, according to Nikkei Asia ($). Citing its own sources, the report claims that Apple has been more cautious about shipments since early September because of the rising cost of memory chips, leading to higher prices. Component orders for October were said to have been cut by at least 15 percent compared with what was originally requested. The iPhone 18 Pro and iPhone 18 Pro Max sta

Apple has reached an agreement to recruit employees from Huxe and license the AI audio startup's technology, according to a new European Commission filing . The filing says Apple will have the right to make employment offers to certain Huxe employees and receive a non-exclusive license to the company's intellectual property, so this isn't an outright acquisition of the company. Huxe was founded by former Google NotebookLM team members Raiza Martin, Jason Spielman, and Stephen Hughes. NotebookLM

Anthropic today updated its usage policy (via The Verge ) to bar users from subjecting Claude to sustained and needless abusive or cruel behavior. Anthropic says the abuse rule is meant to apply only in extreme cases, where users epeatedly act cruelly toward the AI models with o discernible purpose. The rule does not apply to ordinary user frustration, pushback, dark creative themes, or model testing and research. Claude models are already able to end such conversations with persistently abusi

Apple will introduce new OLED touchscreen MacBook Pro models and an OLED iPad mini on or around Tuesday, October 27, reports Bloomberg . The launch will also include an M6 14-inch MacBook Pro and an M6 iMac . The October 27 follows Apple's October 13 debut of a new smart home hub, a revamped Apple TV 4K, and a refreshed HomePod mini . Earlier this month, MacRumors reported that Apple would do two rounds of product launches during October . Bloomberg says both the October 13 and October 27 produc

Starting today, iPhone users still running iOS 26 will see iOS 27.0.1 as the prominent software update in the Settings app under General Software Update, with iOS 26.7.1 now relegated to a smaller Also Available section at the bottom. iOS 27 was released on September 14, but until now that update and later iOS 27.0.1 were shown under the Also Available section, with iOS 26.7 and later iOS 26.7.1 shown in the prominent position. By reversing the order of these updates today, Apple is now more ac

CEO John Ternus is making changes to Apple's leadership, reports Bloomberg . Apple veteran Steve Smith will take over mergers and acquisitions and corporate development, which was previously led by Adrian Perica. M&A is an important team at Apple, handling acquisitions and arrangements like the deal Apple had with OpenAI to add ChatGPT to Siri . Perica will stay at Apple to oversee iCloud , Fitness+, and Apple News , which he has done since 2023, and will now report to App Store and services lea

Amazon's Prime Big Deal Days event has ended, but the Apple deals have kept rolling into today, with the year's best prices still available on AirPods Pro 3, Apple Watch Series 12, and more. Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. AirPods Some of the best overall discounts this Prime Day were on AirPods, and you can still get the AirPods Pro 3 for the record low price of

In his new role as the executive chairman of Apple's board of directors, Tim Cook told The Independent 's David Phelan that he is ot meddling with Apple's new CEO John Ternus. First of all, John and I have an incredible level of trust in each other, said Cook. The relationship must be based on trust, and the communication must be frequent and significant. But other than that, what I'm focused on right now is worldwide policy. And the interface with governments around the world matters because t

The Independent 's David Phelan on Wednesday interviewed Apple's executive chairman Tim Cook at Apple's U.K. headquarters in the Battersea Power Station, and one of the topics they discussed was John Ternus taking over as Apple's CEO. Ternus, who was previously Apple's hardware engineering chief, succeeded Cook as Apple's CEO on September 1 . Cook said the transition started years ago. It's been an interesting transition, said Cook. We really set out to have the best transition ever, a textbook

Apple's new smart home hub is coming next week , expected to allow users to control all of their HomeKit gadgets directly from its rumored 6-inch square display, or via Siri AI. In anticipation of the home hub launch, we've gathered some of the most notable (and discounted) HomeKit and Matter-enabled smart home devices below, all of which you'll be able to control via the home hub. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we m

Bloomberg 's Mark Gurman has walked back somewhat on his previous reporting that Apple's upcoming touchscreen OLED MacBook Pro will be thinner than current models. I don't think it'll be significantly thinner in the end, he posted on X late Wednesday in reply to a question about the machine, which is expected to launch later this month. In October 2025, Gurman reported that the OLED MacBook Pro models would have hinner and lighter frames. Then again in November 2025 , he said the touchscreen mo

OpenAI today introduced Intelligent UI, a new feature that will let ChatGPT answer questions with fully interactive user interfaces. OpenAI says everyday answers will be more visual, and the feature will make it easier for users to understand complicated topics. ChatGPT responses will include graphics, tappable buttons, forms, charts, diagrams, and other interactive experiences. Sample comparisons between GPT5.6 and GPT6 on OpenAI's website show more visuals in responses, an interactive recipe w

Repair site iFixit this week continued taking apart the latest Apple devices, this time tearing down the Apple Watch Series 12 and the Apple Watch Ultra 4 . The Apple Watch Ultra 4 has no repairability changes. There are copious amounts of glue between the casing and the display for waterproofing, and getting to the battery has to be done through the screen. It's easy to slice through the display cable when attempting to pry the device open. The Apple Watch Series 12 is also difficult to get int

Apple is partnering with UK charity The King's Trust to launch a new education program that will help young people build careers in creative industries, Apple said today . The Apple x King's Trust Creative Labs will give people aged 18 to 30 the opportunity to work with Apple experts as they look into different career paths. An initial cohort of up to 20 people is participating in specialized workshops to learn valuable, industry-aligned skills using Apple technologies. The educational experienc

Apple is waiting on Samsung to perfect a next-generation OLED display technology that wraps almost vertically around a phone and essentially makes the sides themselves part of the screen, claims a Chinese leaker. Xiaomi's 2021 concept phone bearing a striking resemblance to Samsung's rumored technology According to the Weibo-based leaker Instant Digital , the technology is internally described by Samsung as a full-surround, full-screen display. In the design unlike a curved so-called waterfall

The iPhone Duo's Quick Look feature appears to have a two-page layout option when the foldable is held in its open-book orientation, based on a new finding by code explorer pdfu. A video clip shared on X shows an Apple Style Guide document previewed across both halves of the unfolded iPhone, with consecutive pages displayed side by side like a spread. When navigating the document, the Quick Look interface displays search, markup, and share controls along the right-hand side. The layout would mak

Formula 1 coverage on Apple TV is set to be broadcast in Dolby Atmos beginning later this month. Starting with the U.S. Grand Prix weekend on Friday, October 23 in Austin, Texas, Formula 1 coverage on Apple TV will be available in Dolby Atmos on supported devices. Apple says the introduction of Dolby Atmos will create a more immersive presentation designed to put viewers at the center of the race. The Atmos mix will encompass team radio, commentary, engines, on-track battles, and activity in the

Since 2023, Apple's newer iPhones have had an 80 percent charge limit for those who want to extend battery lifespan. Charging to 80 percent instead of 100 percent is supposed to put less stress on the battery, improving longevity. For the last three years, I've used that setting on my iPhone. I started with the iPhone 15 Pro Max , then did the iPhone 16 Pro Max , and most recently, the iPhone 17 Pro Max. After 12 months at an 80 percent maximum charge, my iPhone 17 Pro Max is at 97 percent maxim

The latest macOS 27.2 beta released this week further hints at the long-rumored MacBook with a touchscreen, which is expected to be unveiled by next month. Specifically, when you click and hold on an app icon in the Dock on the third developer beta of macOS 27.2, the icon gets a little bit larger. A similar animation occurs when you long press on an iOS or iPadOS app, so the fact that the animation now extends to macOS could be another subtle clue that a touch-enabled MacBook is coming. The new

As Prime Big Deal Days continues, we're highlighting all of the best Apple deals you can get for under $200 on Amazon. This includes AirPods, Apple Pencil Pro, AirTag, iPhone cases, USB-C chargers, and more. Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. You can find every Apple deal available during Prime Day in our dedicated post. Remember that you'll need an Amazon Prime memb

One of the best Apple deals during this year's Prime Big Deal Days is on the AirPods Pro 3, available for $179.00 , down from $249.00. Below you'll find this deal, plus a big $120 markdown on the AirPods Max 2. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. In regards to the AirPods Pro 3, this is a match of the all-time low price on the earbuds, which we haven't

Apple today seeded the second betas of iOS 27.2, iPadOS 27.2, macOS Golden Gate 27.2, tvOS 27.2, and watchOS 27.2. The software comes a day after Apple provided the third betas to developers. To get the new betas, you can sign up on Apple's beta testing website . After you're signed up, the betas can be installed through the Software Update section in the Settings app on each device. iOS 27.2 includes the redesigned Health app that Apple introduced at its September iPhone event. It features new

The Apple Watch Series 12 is now available, three years after the Series 9. In that time, Apple has introduced a thinner design, larger displays, faster charging, new water sensors, and a substantially more capable health sensing system. Is that enough to justify replacing a Series 9? Apple discontinued the Series 9 in 2024. The older watch still supports watchOS 27 , so the decision comes down to the hardware and features you would gain. Here are the key differences between the Apple Watch Seri

Earlier today we highlighted some of the best Apple-related product discounts that you can find on Amazon during Prime Big Deal Days, and now we're focusing on third-party accessory markdowns during the event. In this article you'll find all the best accessories for charging, smart homes, smartphones, and more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. Shoppe