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Apple is promoting the iPhone 18 Pro with a new Shot on iPhone ad featuring Blackpink member ROS's latest music video. The video for the song ew trick was filmed using the iPhone 18 Pro. Apple's video shows some of the footage as well as a behind-the-scenes look at some of the filming equipment. Many of Apple's Shot on iPhone videos pair the iPhone with high-end filming rigs for stability and cinematic effects. Apple has worked with several other musicians in the past for Shot on iPhone music v

On this week's episode of The MacRumors Show , we revisit the iPhone Duo debate, early impressions of the AirPods 5 , and the merits of Apple's latest iPhone and Apple Watch upgrades. Subscribe to The MacRumors Show YouTube channel for more videos Apple's first foldable iPhone continues to divide opinion, with much of the discussion centering on whether its larger inner display justifies the compromises elsewhere . Combining an iPhone and an iPad-like device has obvious appeal, but its value dep

Apple's design team reveals how notebooks helped inspire the iPhone Duo , along with interface principles and expectations for future features, in a new interview with GQ . The interview features Apple CEO John Ternus, Vice President of Industrial Design Molly Anderson, and Vice President of Human Interface Design Steve Lemay. In addition to the device's previously announced features, Anderson and Lemay discuss how Apple approached its physical design and the experience of moving between its two

Can you use iPhone 17 Pro and iPhone 17 Pro Max cases with the iPhone 18 Pro and iPhone 18 Pro Max, and vice versa? Apple's official answer is no, according to Daring Fireball 's John Gruber . Apple said the camera plateau on the iPhone 18 Pro models is ever so slightly thicker this year. Gruber said the difference is one-tenth of a millimeter: 11.5mm vs. 11.4mm. It is a minor difference, but Apple would obviously prefer to sell you a new case. In practice, most cases should be interchangeable.

Apple's newest products launch today , including the iPhone 18 Pro, iPhone 18 Pro Max, AirPods 5, Apple Watch Series 12, and Apple Watch Ultra 4. Many of these devices have launch discounts available at various retailers, all of which you can find below. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. AirPods and Apple Watch Launch Day What's the deal? Get launch d

Apple supplier SK Hynix's subsidiary Solidigm is considering a U.S. NAND flash memory factory, with upstate New York emerging as a leading candidate, according to Reuters . The move would reduce Solidigm's reliance on its NAND factory in China. Yesterday, it emerged that the Apple supplier is in manufacturing talks with Intel to start memory production in the U.S. Tag: United States This article, Apple Supplier Subsidiary Considering U.S. Flash Memory Factory first appeared on MacRumors.com Di

YouTube channel REWA Technology today shared one of the first iPhone 18 Pro teardown videos , offering a look inside the new device. iPhone 18 Pro and iPhone 18 Pro Max feature a smaller Dynamic Island, which Apple achieved by moving Face ID's infrared camera under the display in the top-left corner. The pixels above the infrared camera have a special pattern that lets infrared light pass through, yet the screen looks completely normal at typical viewing angles. The teardown shows the reposition

Apple's latest iPhone upgrade cycle is showing stronger-than-expected demand, with buyers favoring more expensive models and storage configurations, according to an Evercore ISI consumer survey seen by Investing.com . Evercore surveyed nearly 4,000 consumers in the United States. Among respondents, 67% identified their existing iPhone's age as the main reason to upgrade, a substantial increase from 48% in the previous year's survey. The purchase preferences also suggest that buyers remain willin

Design the Next iPhone , an interactive website from developer Neal Agarwal, gives users control over a virtual iPhone's look, including the option to combine conventional smartphone components with deliberately impractical accessories. The interactive tool starts with a bare iPhone model that can be rotated in 3D, with users able to drag and drop components onto its surface. Cameras, volume buttons, Lightning ports, Home buttons, and Apple logos can be placed wherever users want, with multiple

Starting today, many if not all Apple Stores around the world have received a new hello decoration somewhere in the store for the purposes of testing iPhone camera zoom. Like the iPhone 17 Pro models, the new iPhone 18 Pro models that launched today offer up to 8 optical zoom. Tag: Apple Store This article, Apple Stores Have a New 'Hello' Easter Egg, Here's Why first appeared on MacRumors.com Discuss this article in our forums

Apple surprised us with the first beta of iOS 27.2 today instead of releasing an iOS 27.1 beta. Apple likely went straight to iOS 27.2 to keep iPhone Duo code under wraps for now, since we already know the iPhone Duo will ship with iOS 27.1 when it comes out in October. This beta includes Apple's revamped Health app, new languages for Siri AI, and a handful of other useful tweaks. Revamped Health App The iOS 27.2 beta includes the redesigned Health app Apple showed off at its September iPhone ev

With the iOS 27.2 beta, Apple is testing the new Health app that it previewed at its September iPhone event. The app has been entirely overhauled, with new Insights and Longevity tabs that give you more information on your health and fitness metrics. Subscribe to the MacRumors YouTube channel for more videos. The Insights tab shows your most recent health data, such as Activity Rings, heart rate, sleep score, and vitals. It'll eventually show personalized guidance, but that feature hasn't been a

Apple is testing the next macOS Golden Gate update, and developers can download the macOS Golden Gate 27.2 beta as of today. The beta comes just two days after Apple launched macOS Golden Gate 27.0. Registered developers can download macOS Golden Gate 27.2 by opening up the System Settings app, clicking on General, selecting Software Update, and opting into macOS Golden Gate betas. Apple removed two Apple Intelligence features from the launch version of macOS Golden Gate, but said they would be

Apple today seeded the first beta of an upcoming iOS 27.2 update to developers for testing purposes, with the update coming just two days after the iOS 27 launch. Apple also seeded an iPadOS 27.2 beta. Registered developers can download the beta updates by opting in under Settings > General > Software Update and selecting the iOS 27 developer beta. Siri AI will be available in new languages later this year, and support could be added in iOS 27.2. Apple is adding French, Japanese, Korean, Portugu

With iOS 27.2 and iPadOS 27.2, Apple extended Apple TV app profiles to the iOS version of the app. Apple brought Apple TV profiles to tvOS with tvOS 26.2 , but the feature has been limited to the Apple TV until now. Apple TV app users can create new profiles in the account settings section, which can also be used to swap between profiles. Profiles only require a name, profile rating, and information about whether the user is a child. Creating an account for a child limits content to a PG rating

The first beta of iOS 27.2 includes Apple's redesigned Health app, giving developers a chance to try out the features ahead of launch later this year. Apple's developer notes for the feature say the Health app is being tested in this beta, but it won't be in the launch version of iOS 27.2. It will instead come later in the year. The Health app will incorporate Apple Intelligence to turn data and metrics collected by the Apple Watch into personalized guidance. Here are the new features we can exp

Alongside new betas of iOS 27.2, iPadOS 27.2, and macOS Golden Gate 27.2, Apple has released the first betas of watchOS 27.2, tvOS 27.2, and visionOS 27.2. The betas come two days after the 27.0 software updates were released. Registered developers can download the betas through the Settings app on each device. Two new Apple Intelligence features are coming to the Apple Watch Series 12 and Apple Watch Ultra 4 in late 2026, and Apple could start testing them as soon as watchOS 27.2. Live Rewind w

Last week, our team discovered code in the iOS 27 Release Candidate that revealed there will be a new NFC-based way to redeem Apple gift cards by tapping them on the back of a compatible iPhone, and now a demo of the feature has surfaced. While the functionality does not appear to be live yet, Karta co-founder David Anderson figured out a workaround to get the new gift card interface to appear on iOS 27 and shared a video of it in action on his LinkedIn page today. Apple's new gift cards will ha

The first iPhone 18 Pro and iPhone 18 Pro Max reviews have been published today by selected tech websites and YouTube channels, ahead of the devices beginning to arrive to customers and launching in stores this Friday, September 18. While the iPhone 17 Pro models featured a major design overhaul last year, the iPhone 18 Pro models look the same overall and have a set of more incremental year-over-year upgrades related to the cameras, battery life, and performance. With the new A20 Pro chip, the

When iOS 27 first came out back in June, we started working on a series of in-depth feature guides and how tos that go through all of the updates in Apple's new software. Our ultimate guide aggregates all of our iOS 27 coverage, and it is useful for iPhone and iPad users new to iOS 27 or those who might want a recap on what's included. We've organized it by feature to make it easy to find what you're looking for. Liquid Glass Here's How Liquid Glass Is Changing in iOS 27 iOS 27: Tone Down Liquid

Apple released macOS Golden Gate to the public today, which means anyone with a compatible Mac can download it. The new version of macOS requires an Apple chip, so if you have a Mac with an M1 or later or a MacBook Neo , you can upgrade. macOS Golden Gate includes Siri AI, and the Mac is the only device that people in the EU can try Siri AI with. It also brings a long list of performance improvements, updates to Liquid Glass, and new Apple Intelligence features for apps like Photos , Calendar, R

Popular Mac app AppZapper was today revamped with a new design, updated functionality, and a fresh name. AppZapper 3000 offers a quick way to delete Mac apps and their associated files. AppZapper requires Full Disk Access permission to find files on the Mac. Once installed, you can drag and drop an app into AppZapper and then click on the Zap All button to remove the app and related files with a fun laser gun animation and sound. AppZapper locates and deletes all of an app's files in just a few

Apple is requiring a $9.99 iCloud + plan to use the iOS 27 Apple Intelligence Home app features with a single HomeKit camera, and iPhone users aren't happy about it. iOS 27 includes text-based descriptions for motion alerts, a feature that uses Apple Intelligence. It recognizes people, animals, vehicles, packages, and general motion, and summarizes what's happening. During the beta, we learned that a 2TB iCloud+ plan or higher would be needed to use video summaries, but at the time, Apple didn't

iPhone, iPad , and Mac users in the United States can now sign up for AppleCare One Family, a new AppleCare plan that covers the Apple products of up to six people. AppleCare One Family offers the same benefits as AppleCare+, including protection from accidental damage as well as theft and loss protection for iPhone, iPad, and Apple Watch. The same service fees and deductibles apply, and up to six loss and theft claims are available across the family per year. AppleCare One Family is priced at $

Today is the official launch date of iOS 27 , which means it's available for everyone that has an iPhone 11 or newer. iOS 27 introduces Siri AI, tons of new Apple Intelligence features, Liquid Glass updates, and performance improvements to make your iPhone feel faster. Performance Improvements Apple sped up a long list of features in iOS 27, and it's immediately noticeable when you download the software. Everything feels faster than it did in iOS 26 . Animations are quicker, apps launch faster,

Apple recently achieved a milestone: it has now released more than 1,000 official Apple Watch bands since the device was released in April 2015, according to Filip Chudzinski , who develops the Bandbreite app for tracking Apple Watch bands. The latest set of bands arrived alongside the Apple Watch Series 12 and Apple Watch Ultra 4 announcements last week, and Chudzinski said luxury fashion brand Herms revealed its latest Apple Watch collection in full today on its website. Related Roundup: Apple

Apple today released new firmware for the AirPods Pro 2, AirPods Pro 3 , AirPods 4, and AirPods Max 2 . The firmware is available for all of the above devices, and it will enable support for new iOS 27 features. The firmware has a build number of 9A348. In iOS 27, iPadOS 27 , and macOS Golden Gate , Apple is adding a new AirPods interface, a slider for Adaptive mode, and support for custom EQ. AirPods are also compatible with the new Siri AI. Firmware updates can be downloaded by connecting the

Today's iOS 27 update addresses over 100 security vulnerabilities, which is a good reason to install the new software. If you don't want to update to iOS 27 yet, Apple also released iOS 26.7 with over 80 security fixes. 75 of the fixes are shared across both updates, so iOS 26.7 addresses many of the same issues. There are multiple kernel fixes, including one that could allow a malicious app to gain root access and another that could allow for Bluetooth remote code execution. A full list of vuln

Alongside macOS Golden Gate , Apple today released new versions of macOS Tahoe and macOS Sequoia. macOS Tahoe 26.7 and macOS Sequoia 15.8 are available for users with older Macs or those who don't yet want to update to Golden Gate. The updates can be downloaded through the Software Update section of the System Settings app. On Macs eligible to install macOS Golden Gate, users will see both the macOS Tahoe 26.7 update and the new macOS Golden Gate update. macOS Tahoe 26.7 and macOS Sequoia 15.8 i

Apple today released iOS 27 and iPadOS 27 , the newest operating system updates for the iPhone and iPad . The software is available for free on all compatible devices, and can be downloaded over the air by going to Settings > General > Software Update. It can take several minutes for the updates to propagate to all users due to high demand on launch day. iOS 27 can be installed on all iPhones that run iOS 26 , which includes the iPhone SE 2 and the iPhone 11 series and later. iPadOS 27 is availa

Alongside iOS 27 , Apple today released iOS 26.7, an update to the existing iOS 26 software. Users who check for new software will see iOS 26.7 as the default update, with iOS 27 listed as an option at the bottom of the Software Update interface. According to Apple's release notes, iOS 26.7 includes security fixes, but it does not have any other features. Apple will eventually show iOS 27 as the main update for the iPhone, but that likely won't happen for a few weeks. Users who want to stay on i

Apple today released macOS Golden Gate 27, the latest version of the macOS operating system that runs on the Mac. macOS Golden Gate is a free app that can be downloaded on all compatible Macs. The update requires a Mac with an Apple silicon chip, and it is not available on Intel Macs. Mac users can download the macOS Golden Gate update by using the Software Update section of System Settings. The update introduces Siri AI, a smarter chatbot version of Siri with a dedicated Siri app. It brings Vis

Apple today released watchOS 27 , the newest version of the operating system that runs on the Apple Watch. watchOS 27 is compatible with the Apple Watch Series 9 and later, the Apple Watch Ultra 2 and later, and the Apple Watch SE 3 . watchOS 27 can be downloaded for free on a compatible device through the Settings app on the watch. The update introduces support for Siri AI, a more capable version of Siri that uses personal context and onscreen awareness to help you get things done. There's a ne

Apple today released visionOS 27, the newest version of the visionOS operating system that runs on the Apple Vision Pro . It is a free update available on both versions of the Vision Pro headset. visionOS 27 can be downloaded by opening the Settings app, selecting the General section, and choosing Software Update. Installing the update requires the headset to be removed, and a progress bar appears EyeSight display. visionOS 27 adds support for Siri AI, a smarter version of Siri that can access y

Apple today released tvOS 27 after several months of beta testing. tvOS 27 is available for free on the Apple TV 4K. tvOS 27 can be downloaded using the Settings app on the Apple TV. Open up Settings and go to System > Software Update to get the new software. Apple TV owners who have automatic software updates activated will be upgraded to tvOS 27 automatically. tvOS 27 features a redesigned Podcasts app, options for larger text and customizable subtitles, and a more responsive Control Center. A

Alongside iOS 27 , iPadOS 27 , and macOS Golden Gate , Apple today released new software for the HomePod and HomePod mini . HomePod Software 27 adds AirPlay improvements and support for AutoMix when listening to Apple Music . This update introduces support for AutoMix with Apple Music, which transitions between songs like a DJ does, time stretching and beatmatching to deliver a continuous playback experience. It also delivers improved AirPlay performance, providing faster and more responsive con

Apple recently unveiled the iPhone 18 Pro and iPhone 18 Pro Max, featuring a new Main camera with a variable aperture, new Pro camera controls, the A20 Pro chip, and more. With the foldable iPhone Duo now sitting above them in the lineup, the two Pro models are no longer the most expensive iPhones Apple sells, but they remain the most fully-featured traditional iPhones available. The iPhone 18 Pro starts at $1,199 and the iPhone 18 Pro Max starts at $1,299. Both see a $100 increase over the equi

Apple will prioritize adding Face ID and a telephoto lens to future iPhone Duo models, argues Bloomberg 's Mark Gurman. The device debuted with Touch ID and dual rear cameras, likely owing to physical constraints. In his latest Power On newsletter , Gurman says his guess is that Apple will use a combination of component miniaturization and advances in AI to eventually fit them into the third-generation iPhone Duo, allowing Apple to use smaller, less sophisticated depth-sensing and camera hardwar

Apple's new iPhone Duo has a special option in its display settings that adds a narrow black border to the left side of the front screen. Blogger Nicolas Lellouche discovered the setting in the Display & Brightness menu during his hands-on time with the device shortly after Apple's iPhone event stream last week. The idea behind the Shift Left Edge setting which roughly doubles the width of the black border is to accommodate cases that slightly cover that edge of the iPhone Duo's display while