TechCrunch

Thecreatoreconomy is evolving fast, and ad revenue aloneisntcutting it anymore.YouTubers are launching product lines,acquiringstartups, and building actual business empires.In fact,MrBeasts companybought fintech startup Step, and his chocolate business is outearning his media arm. Thisisntjustonecreatorsstrategy.Formany,itsthenew playbook. On this episode of TechCrunchsEquitypodcast, hosts Kirsten Korosec, Anthony Ha, and Rebecca Bellan unpack how creators are diversifying beyond ads, []