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Free Press Journal

Q&A - Interviews / Free Press Journal

Build A Loyalty Program That People Engage With

By Dhruv Verma Reward balances continue to rise across cards, wallets, and platforms, yet redemption remains limited. Many customers accumulate points steadily without ever converting them into experiences or services. Eventually, these unused balances lose relevance, becoming background numbers rather than perceived value. The Limits Of Traditional Loyalty Frameworks Point-based loyalty structures were designed to reward repeat interaction through deferred benefits. Customers built balances slo

16 Feb 2026 12:57 am
'Always Desire to Achieve More For People': PM Modi Says Public Life Demands Constant Improvement

New Delhi: Prime Minister Narendra Modi on Sunday said that by temperament, he is ever fully satisfied and believes that public life demands a certain constructive restlessness, a constant urge to do more, to improve faster and to serve better. Modi, however, stressed that it is also important to acknowledge the scale of progress achieved in the journey of 'Reform Express'. In an exclusive interview with PTI, the prime minister said there is always a strong desire to achieve more for the people

15 Feb 2026 10:22 pm