25 C Automobile / Feed Burner
In the first half of 2024, the Auto advertising landscape witnessed a dynamic shift across traditional and digital media, revealing distinct patterns in consumer engagement and brand strategies. Ad Volumes on TV Ad Volumes on TV for the Auto Sector witnessed de-growth of 14% during Jan-Jun24 over Jan-Jun23. The Auto sector experienced a 29% growth during Jan-Jun24 compared to the same period in 2022. Top categories & advertisers for TV: The top 10 brands together added 33% share of ad volumes in
As Diwali 2024 unfolded, Indias advertising landscape saw some striking shifts. Digital platforms, in particular, experienced significant growth, even as traditional platforms held their ground in certain sectors, signalling an era where brands are becoming increasingly agile in their media strategies to capture festive sentiment. According to Deleise Ross , Senior VP at Mudramax, overall ad spending grew by 5-10% this Diwali, with digital advertising surpassing initial benchmarks. She shared th