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Research involving Durham University Business School reveals how retailers target customers most likely to spend more. Shoppers who take a more carefree approach to spending are more likely to receive personalized discount codes from retailers, according to the research.
Imagine two candidates with identical qualifications interviewing for the same job. One arrives carrying a bottle of water, while the other walks in with an iced coffee. Should that difference matter?
Although digital platforms make it possible to sell the same product globally, prices often vary across countries because of differences in purchasing power, currencies, taxation and other market conditions. At the same time, the transparency of online prices enables consumers to compare prices across regions easily. Companies therefore must balance local affordability with the need to avoid excessive international price differences.
According to a Pew survey conducted this year, about half of U.S. adults say that they spend too much time on their phone. About a quarter say that they are on their phone
The way cloud computing systems are designed and built is just as important in defending against cyberattacks as the security measures and safeguards companies put in place, researchers said in a new study.
Years after the risks of social media for kids first became apparent, U.S. states this summer reached an accord hailed as a turning point for child safety. Meanwhile, a new generation of children has begun engaging with an even more potent technology: artificial intelligence.