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The Times of India

Others / The Times of India

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Why Nicols Maduros Nike tracksuit became the Internets obsession

Venezuelan President Nicols Maduro's arrest, captured in a grey Nike tracksuit, unexpectedly dominated global news. The athleisure outfit, complete with headphones and an eye cover, overshadowed political implications, sparking widespread memes and driving Nike Tech Fleece to sell out. This accidental viral moment provided immense, unpaid publicity for the brand.

6 Jan 2026 9:47 am