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Bollywood Hungama

Internet / Bollywood Hungama

Anushka Sen strengthens Gen Z connect with Oreo x BTS, bridging Indian-Korean pop culture

Anushka Sen continues to build her presence as a recognisable Gen Z face for brands aiming to connect with young, digitally active audiences. Her latest collaboration with Oreo for its limited-edition BTS x Oreo collection highlights her growing association with campaigns centred around youth and global pop culture. As part of the collaboration, Anushka brings the BTS-themed purple Oreo cookies into her Sen Kitchen Diaries world, pairing them with custom Dalgona coffee and relaxed K-drama watch

19 Aug 2026 5:41 pm