Macworld

Everything Apple announced at its Surprise and Shine event

Macworld Apples Surprise and Shine event might be the most anticipated iPhone keynote in 10 years. It all kicks off today, and like you, we cant wait! So join us as we count down the hours and minutes with all the latest rumors, leaks, and speculation leading up to the big event on Wednesday, September 9, at 10 am PT. Surprise and Shine iPhone event: How to watch You can watch the full keynote right here using the embedded YouTube link below or on Apple.com on your iPhone or Mac. The Watch Now t

10 Sep 2026 1:58 am

Apple just raised the price of every iPhone it sells

Macworld Apple announced its new high-end iPhones at its Surprise and Shine event on Wednesday. If youve been paying close attention, then one major announcement wasnt a surprise: the price increases. The new iPhones that Apple introduced are more expensive than the models they replaced. And even the old ones all cost more too. Back in June, Apple raised prices for Macs and iPads , but did not change iPhone prices. The thought was that the company would wait until the new iPhone release to raise

10 Sep 2026 12:16 am