SENSEX
NIFTY
GOLD
USD/INR

Weather

image 7    C

Economy News

The Economic Times

Economy / The Economic Times

details

From Campa to Kelvinator: Why Reliance is buying old, nostalgic brands

Reliance is revitalizing legacy brands like Campa and BPL, leveraging nostalgia and aggressive pricing to boost its consumer ventures. The FMCG business has seen rapid growth, with ambitious plans for expansion and market share. While electronics present a tougher challenge against established global players, Reliance's deep pockets and retail muscle position it for a long-term play, particularly in underserved markets.

6 Jan 2026 11:00 pm