Gozoop Creative Digital, the creative arm of Gozoop Group, announced its social media mandate for the International Masters League (IML). Starting from 22nd February, this global cricket league brings together players like Brian Lara, Sachin Tendulkar, Yuvraj Singh, Jonty Rhodes, Shane Watson, Chris Gayle, Kumar Sangakkara and many more in an exciting one-month-long tournament featuring 6 teams competing in a dynamic league-then-knockouts format across 3 venues.. As part of this mandate, the age

The ICC Champions Trophy 2025 is not only a significant event in the cricketing calendar but also a monumental opportunity for advertisers and sponsors to engage with a vast, passionate audience. As the tournament unfolds from February 19 to March 9, 2025, in Pakistan, with select matches in the UAE, the commercial dynamics surrounding the event are projected to reach heights. Broadcasting and sponsorship revenue JioStar, the official broadcaster and streaming partner for the ICC Men's Champions

BBDO has announced a major global repositioning , replacing its long-standing mantra, 'The Work. The Work. The Work.' with 'Do Big Things.' This marks the agencys first significant brand shift since 1996. View this post on Instagram A post shared by BBDO Worldwide (@bbdo) The change, led by global CEO Nancy Reyes and global CCO Chris Beresford-Hill , follows concerns that BBDO had become too risk-averse. Speaking to LBB in an interview , Reyes stated, We want to shift from something that may hav

Marketing firm Wubba Lubba Dub Dub (WLDD) is reportedly in discussions to acquire digital media platform ScoopWhoop from The Good Glamm Group (TGGG). WLDD has issued a term sheet, and due diligence is currently under way. The deal is expected to be valued between Rs 18-20 crore, significantly lower than the Rs 100 crore GGG paid to acquire ScoopWhoop in October 2021. The talks come amid broader financial challenges for TGGG. The company has faced salary delays and layoffs over the past year and

Indias middle class is on the cusp of an unprecedented transformation. As the country approaches its centenary of independence in 2047, more than a billion Indians will belong to this economic segment, redefining its socio-political and financial landscape. Red Lab's 'Rising toA Billion' report, examines the rapid expansion of Indias middle class, the aspirations driving its consumption patterns, and the challenges it faces in an evolving economy. The growth of the middle class Between 1995 and

The January-February-March (JFM) quarter holds significant importance for the Banking, Financial Services, and Insurance (BFSI) sector in India. Reports indicate that in 2025, the BFSI sector is poised for transformative growth, driven by technological advancements and evolving consumer expectations. CIRIL's industry insights suggest that India's total banking assets are expected to cross $28.5 trillion, making it the third-largest globally by 2025. Additionally, the Union Budget 2025 has introd

Once hailed as visionary pioneers, Elon Musk and Mark Zuckerberg have seen their public reputations erode as their corporate decisions and political entanglements have fueled growing disillusionment. A new Pew Research Center survey reveals that Americans hold overwhelmingly negative views of both tech moguls, with political and generational divides shaping opinions. Musk, the head of Tesla, SpaceX, and X (formerly Twitter), has become a deeply polarising figure. While 73% of Republicans and con

The Super Bowl is no stranger to drama, but Super Bowl LIX turned up the heat. Hip-hop, sports, and advertising collided as the halftime stage became the latest battleground in one of raps fiercest rivalries. From reigniting his feud with Drake to dominating the Billboard charts, Kendrick Lamar had the world watching. With 133.5 million viewers , Lamars performance became the most-watched Super Bowl halftime show in history, according to the NFL and Apple Music. At the center of it all was Not L

Over the years, Bollywood promotions have evolved from straightforward poster launches and television interviews to highly interactive, real-time audience engagement strategies. Today, a films marketing is as much a performance as the movie itself. The promotional campaign for the upcoming romantic comedy Mere Husband Ki Biwi illustrated a blend of traditional and digital marketing approaches. With Arjun Kapoor, Bhumi Pednekar, and Rakul Preet Singh at the forefront, the films marketing efforts

Instagram has introduced a new feature within its Partnership Ads, allowing brands to display creator endorsements in the form of sponsored comments on promotional posts. The update, known as Partnership Testimonials , will enable creators to post brief text-only recommendations that appear as a 'Sponsored' comment within the ad's comment section. The partnership will also be indicated in the post creators header, maintaining the standard format of Instagrams Partnership Ads. Testimonials are qu

For decades, Axe (or Lynx, as its known in some markets) has built its brand around the idea that smelling good makes you more attractive. Traditionally, its ads showcased men using body spray as a magnet for attention. But now, Lynx is pushing that idea even further by suggesting that the right scent can attract people to places you would least expect. With its latest campaign, the brand isnt just turning heads, its making noses follow. Aimed at promoting its fragrance designed for intimate are

Google has introduced updates to its Performance Max campaigns, incorporating improved AI-driven image generation and new asset recommendations to optimise advertising performance. The key update involves advancements in AI-generated images, particularly for human characters. The company first launched AI image generation for Performance Max assets last year, and the latest improvements aim to produce more realistic depictions, especially in advertisements featuring people. With the help of Imag

Instagram has introduced a series of updates to its direct messaging (DM) system, aiming to enhance user engagement and streamline communication. The latest features include real-time translation, scheduled messaging, message pinning, expanded music sharing, and group chat QR codes. The platforms messaging updates align with its strategic focus on direct communication, which Instagram chief Adam Mosseri recently identified as a priority for 2025. The latest roll-out represents the first major fe

YouTube has announced an expansion of its audio reply feature for comments, alongside a new option allowing creators to promote their Shorts content more widely within the platform. The audio reply feature, initially tested with select creators in December, enables channel managers to respond to comments using voice clips up to 30 seconds in length. The update is currently being rolled out to a small number of creators in the United States on iOS. If youre a Creator in the test group, you can na

JioStar, the official broadcaster and streaming platform of the ICC Mens Champions Trophy 2025, has announced its list of sponsors, highlighting the tournaments commercial significance. The confirmed sponsors include Dream11, Pernod Ricard India, Beam Suntory, Kohler, Birla Opus, Vodafone Idea, ICICI Direct, McEnroe, and Eicher Motors. Indira IVF and LIC Housing Finance Limited are associate sponsors on DD Sports. We are thrilled to bring the ICC Mens Champions Trophy 2025 to millions of cricket

Food delivery company Zomato has introduced Nugget, an artificial intelligence (AI)-enabled customer support platform designed to enhance its food delivery operations, quick commerce vertical Blinkit, and supply chain services platform Hyperpure. The launch was announced by Zomato CEO Deepinder Goyal in a post on X. Introducing Nuggetan AI-native, no-code customer support platform. Nugget helps businesses scale support effortlesslyhighly customizable, low-cost, no dev team needed. No rigid workf

Happilo, a brand in the healthy snacking industry, has renewed its partnership with 1702 Digital to refine its digital strategy and strengthen its online presence. As the company caters to a growing digital-first audience, the collaboration aims to enhance search rankings, user experience, and overall visibility. Recognising the importance of a strong digital footprint, the brand is focusing on optimising its website and digital media approach to engage consumers more effectively. Reengaging wit

The International Olympic Committee (IOC) announced a Worldwide Olympic Partnership with the technology company TCL through to 2032. TCL will be the official Worldwide Olympic and Paralympic Partner in the Home Audiovisual Equipment and Home Appliances category. The company's products will drive new experiences for fans and athletes, from digital displays at the Olympic and Paralympic to household appliances in the Olympic Village. Through this new partnership, the organisations will also work t

Kantar , the marketing data and analytics company, announced the release of its inaugural ' India in Search' report, a comprehensive analysis, derived from data curation of Google search trends, further analysed by mapping emerging themes and topics against the Kantar trend framework matrix. The report reveals dynamic shifts across 15 categories and offers compelling insights on the connection between the trends and the people driving them. It serves as a testament to the vibrant and ever-evolvi

In a world obsessed with fitness and wellness, the health industry has ballooned into a staggering $1.5 trillion market. Yet, despite the abundance of so-called nutrition-packed products, India continues to struggle with alarming health statistics, diabetes is now the eighth leading cause of death, and obesity rates are steadily climbing. This paradox is what led Shashank Mehta to create The Whole Truth Foods (TWT) in 2019. Trapped in an endless cycle of weight loss and gain despite following co

Garmin, the wearable technology company, has identified India as its largest and most promising emerging market. To strengthen its position in this growing market, Garmin has roped in Milind Soman as its new brand ambassador to reach a broader audience, extending beyond fitness enthusiasts to those seeking daily wellness and a healthier lifestyle. Soman, known for his dedication to fitness, has participated in events such as the Ironman and Ultrarun and set a Limca Book of Records by running 1,5

InCred, the financial services group, has announced its partnership with cricketer Shreyas Iyer. Since its inception, the brand has maintained a strong association with cricket, aligning with the sports values of discipline, perseverance, and performance. Bhupinder Singh , Founder & Group CEO, InCred, said, We are proud to welcome Shreyas as InCreds new brand ambassador, following the legendary Rahul Dravid. Shreyas fearless mindset and unwavering determination complement InCreds brand promise o

Urja Communications Pvt. Ltd. has appointed Arunima Singh as its new Chief Operating Officer (COO). Singh has over two decades of experience in marketing, including 13 years in digital and social media. She has held leadership positions at several organisations, including Asymmetrique as chief operating officer, Marksmen Media as chief digital officer, and Oliver Agency as head and business director for Google India and SEAPAC. She has also worked as Executive Vice President at Social Beat, Busi

The pressure for B2B marketers is intensifying as nearly half of them in India have to justify marketing spend to C-suite executives on a monthly basis, according to new research from LinkedIn . With the length of B2B buying cycles getting longer, the majority (89%) of B2B marketers say its getting harder to measure long-term impact of a campaign. TheB2B ROI Impact research, which surveyed over 1,000 B2B marketers in the US, UK, France, and India, highlights the ongoing pressures that marketers

The Delhi High Court has sought a response from OpenAI on an application filed by the Indian Music Industry (IMI) to intervene in a copyright lawsuit initiated by news agency Asian News International (ANI). ANIs lawsuit alleges that OpenAI unlawfully used its copyrighted content to train and operate ChatGPT. Last week, IMI, along with music labels T-Series and Saregama India, moved the court seeking to join the news agency's case against the AI company. During a hearing, Justice Amit Bansal rema

Ardent Alcobev, the beverage company backed by former England cricket captain Kevin Pietersen as a marquee investor, has appointed Roll Dot Agency, a London-based creative agency, as its agency on record. Under this partnership, Roll Dot Agency will drive brand strategy, creative communication, and digital marketing for Ardent Alcobevs portfolio of spirits, including Whisky, Gin, Vodka, and Rum. Working closely with the companys founders and Pietersen himself, the agency will craft 360-degree cr

Meta is testing a dislike button for comments on Instagram, aiming to introduce more signals that could help downrank negative or harmful comments. Some Instagram users have reported seeing a new downvote arrow next to comment functions, allowing them to signal disapproval of a remark. The feature is currently in testing and does not display a public count of dislikes. Instagram chief Adam Mosseri explained the initiative, stating, Were [currently] testing a new button next to comments on Instag

Sirona co-founders Deep Bajaj and Mohit Bajaj have repurchased the feminine hygiene brand from The Good Glamm Group, financing the buyback primarily through personal capital. The transaction includes the repayment of debts incurred during Sironas time under Good Glamms ownership. The move follows reports that the co-founders were in the final stages of negotiations to reclaim the brand. Announcing the acquisition, Deep Bajaj stated in a LinkedIn post, We have officially bought back Sirona. We st

Its no secret that the film and TV industry thrives on long hours, relentless pressure, and a toxic work cultureespecially for those working behind the scenes. The Film & TV Charitys latest campaign, Break the Cycle, created by Final Cut, doesnt sugarcoat this reality. Instead, it holds up a mirror to the industry, forcing us to acknowledge the toll it takes on mental health. The ad opens with a man talking about how working in film and TV can wear people down. But as the camera pulls back, we r

Digital advertising in 2024 experienced remarkable expansion, with ad impressions surging by 12.7 times compared to 2020. This growth underscores the mediums increasing dominance, driven by advancements in programmatic advertising, a surge in e-commerce, and the strategic use of social media platforms. The second quarter of the year saw a 9% increase in impressions over the first, with X and YouTube emerging as leading platforms. Services remained the most advertised sector, while e-commerce cat

Consumer goods giant Unilever has announced a significant increase in its brand and marketing expenditure for 2024, raising investment by 900 million to represent 15.5 per cent of the years total turnover. The company described the boost as its most substantial marketing investment in over a decade, attributing the move to an improvement in gross margins. Unilevers turnover rose 1.9 per cent year-on-year to 60.8 billion, though operating profit declined 3.7 per cent to 9.4 billion due to non-und

Battrix, a manufacturer of lithium-ion batteries for the mobility sector, has transitioned into Green Energy On (GeOn) to expand its offerings. The evolution reflects the company's growth into a provider of comprehensive green energy solutions, covering both mobility and energy storage. To enable brand transformation, WolfzHowl has been brought on board as a partner for brand, customer and consumer strategy. The agency has been tasked with crafting the brand purpose and purpose-led positioning,

The advertising world has lost one of its brightest stars. Ari Weiss, the The founder of Quality Experience and former global CCO of DDB who reshaped the industry with his campaigns, passed away at the age of 46 after a courageous battle with cancer. Known for his inventive approach and ability to merge creativity with cultural relevance, Weisss death has left a significant void in the industry he helped define. Weiss was born and raised in California, where he initially pursued his passion for

Direct-to-Home (DTH) operator Dish TV has announced its financial results for the third quarter of fiscal year 2025, revealing a significant increase in net losses and a sharp decline in revenue. The companys net loss widened to 46.5 crore in Q3 FY25, up from 2.8 crore in the same quarter last fiscal year. The companys revenue from operations fell by 21% year-on-year (YoY) to 373 crore, compared to 472.3 crore in Q3 FY24. Dish TV attributed the decline to growing online content consumption and

Tuhin Arya and Neel Nigam have launched Tune, a creative agency drawing on their decade-long experience in developing impactful campaigns. With Bandstand Videos and Tikdum Studios now serving as its in-house production arms, Tune aims to bring a fresh approach to advertising where creativity takes centre stage. Bandstand Videos has produced over 200 film campaigns, while Tikdum Studios is known for its product films, incorporating CGI and visuals. Both studios have worked with brands such as Urb

OpenAI has unveiled a significant update to its AI training policy, emphasising intellectual freedom and neutrality on controversial topics. In a new Model Spec , the company has committed to ensuring its AI models, including ChatGPT, offer multiple perspectives, even on polarising issues. The update suggests that ChatGPT should remain neutral and present diverse viewpoints, including those on movements like 'Black Lives Matter' and 'All Lives Matter,' without endorsing any side. OpenAI does not

Piramal Pharma has awarded its integrated media mandate to OMD India, part of Omnicom Media Group. Following a multi-round pitch, the agency has been selected to handle the mandate of scaling the brand through sharp, creative and forward-leaning communication efforts. OMD India will lead the strategic marketing and media efforts for the company's portfolio of OTC brands, including Lacto Calamine, Littles, Tetmosol, Polycrol, and Womens intimate health range like i-pill and i-activ, and will be m

Nielsen has entered into a collaboration with JioStar to provide analytics solutions for the media companys OTT platform, JioHotstar, ahead of the Tata Indian Premier League (IPL) 2025. The partnership is set to introduce a reporting system aimed at enhancing transparency in advertising measurement within the Indian media sector. Nielsen will develop a data pipeline to track the effectiveness of ad campaigns on JioHotstar properties, using its audience measurement capabilities and first-party da

Perplexity, the AI-powered search platform, has introduced a new feature called 'Deep Research,' joining the race to provide in-depth, citation-backed answers for professional use cases. The tool, announced on Friday, follows similar offerings from OpenAI and Google, both of which have also named their features Deep Research. The feature aims to deliver detailed reports on complex topics, catering to fields such as finance, marketing, and product research. Users can access 'Deep Research' via a

Aisles #FindAnkit campaign, sparked by a playful tweet and amplified by on-ground activations and influencer engagement, turned an accidental profile skip into a viral, city-wide hunt, blending humour and nostalgia to reinforce the brands message of old-school romance and effort in modern matchmaking. Here is a case study on it. Category Introduction The online dating industry in India has witnessed significant growth, driven by increased internet penetration, smartphone usage and evolving soci

In the fourth episode of The Quick Call podcast by Social Samosa, CEO Hitesh Rajwani sits down with Sam Balsara , Chairman of Madison World, to discuss the Pitch Madison Advertising Report 2025, unpacking its highlights and shedding light on growth slowdowns, digital advertising trends, and the future of traditional media. Heres a breakdown of the conversation. The Indian advertising sector has been experiencing a significant deceleration in growth. From a robust 37% in 2021, growth declined to

Valentines Day is one of the most emotionally charged seasons for brands. From grand romantic gestures to heartfelt expressions of love, the day provides a unique opportunity for businesses to connect with their audiences on a deeper level. However, the fine line between genuine engagement and emotional manipulation is becoming increasingly evident. Consumers today are more discerning, and guilt-driven marketing tacticsones that make people feel they are not doing enough, not caring enough, or n

Gupshup, a conversational AI platform, has introduced AI agents aimed at supporting brands across D2C, retail, e-commerce, and FMCG sectors. The AI agents, part of the platform expanding AI Agent Library, offer pre-built and customisable solutions designed to assist businesses with customer engagement, sales processes, and operational tasks. Retailers, D2C, e-commerce platforms, and FMCG brands can use these AI agents to streamline product discovery, automate order management, manage warranty sa

Rose Day, celebrated on February 7th, marks the beginning of Valentines Week, setting the tone for love and appreciation. While traditionally associated with gifting roses to romantic partners, the essence of the day goes beyond just romance. Its a beautiful reminder to express gratitude and affection to those who make our lives special in countless ways. Building on this, Dabur Gulabari is here with its #GulabSeShukriya campaign, encouraging people to honour the everyday heroes who enrich our l

While most brands flood Valentines Day with romance and roses, one chocolate brand has spent the past five years doing the opposite by trolling the day itself. Instead of love letters and heart-shaped chocolates, Cadbury 5 Star has built an entire tradition around celebrating those whod rather skip the hype. Partnering with Ogilvy India, the brand has taken a different approach to Valentines Day, turning it into an anticipated event not for romance but for its unexpected, laugh-out-loud campaign

YouTube is expanding its generative artificial intelligence capabilities for Shorts creators, introducing new AI-powered features aimed at enhancing video production.The platform has integrated Google DeepMinds latest video generation model, Veo 2, into its Dream Screen tool. This upgrade allows creators to produce high-definition AI-generated backgrounds and standalone video clips based on text prompts. The platform said the improved Dream Screen would offer more advanced video generation capab

Rebel Foods, the internet restaurant company has announced the launch of QuickiES , a 15-minute or Free food delivery app in Mumbai . This Valentines Day, the app promises to deliver dishes within 15 minutes of order placement, failing which the order will be free for the customer. With its new initiative, which plays on the words Quick and ES, a nod to its flagship platform EatSure, the company is introducing a 15-minute delivery model in Mumbai. The platform features a menu that includes dishe

In a market saturated with gifting options, standing out requires more than just a wide selection it requires storytelling that feels real and resonates with consumers. The gifting industry in India, valued at USD 75.16 billion in 2024 and expected to reach USD 92.32 billion by 2030, sees intense competition, especially around Valentines Day. Yet, what truly connects consumers to a brand is the ability to evoke emotions through authentic, relatable narratives. Over the years, online gifting bra

Meta is expanding its brand safety measures by offering advertisers greater control over their ad placements through an extension of its support for third-party blocklists. Blocklists, created by brand safety and measurement providers, enable advertisers to prevent their ads from appearing alongside potentially unsuitable content. These tools also reduce the manual effort required to search for and exclude specific profiles or content categories. The platform introduced initial blocklist support

JioStar, the recently formed JV with the merger of Viacom18 and Star India, has announced the launch of JioHotstar , bringing together JioCinema and Disney+ Hotstar. This coming together of brands, expansive content, and a large audience and subscriber base marks a global milestone in the streaming industry. The platform has close to 3 lac hours of entertainment, live sports coverage, and more than 50 crore users. Speaking on the launch of JioHotstar, Kiran Mani , CEO Digital, JioStar said, At