SENSEX
NIFTY
GOLD
USD/INR

Weather

image 15    C

Lifestyle News

The Times of India News

Lifestyle / The Times of India

details

This Indian brand sells 220 T-shirts, 60 denims and 250 fragrances every minute

An Indian brand achieved over $1 billion in revenue by focusing on affordability and widespread reach, particularly in Tier-2 and Tier-3 cities. The brand's strategy of offering trend-aware yet practical fashion at reasonable prices resonated deeply with the Indian middle class, leading to rapid expansion and impressive sales figures. Know more about the brand.

4 Jan 2026 1:35 pm