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Reliance Retail makes way for K-Beautys makeup brand Hince in India under Tira

Tira, Reliance Retail's omnichannel beauty platform, has exclusively launched the South Korean makeup brand Hince in India. Known for its minimalist aesthetic, Hince's products are now available solely through Tira's integrated online and in-store channels, expanding Tira's exclusive international brand offerings for Indian consumers.

8 Jan 2026 3:14 pm