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The Times of India

Chennai / The Times of India

DMK's Secret Weapon: Nano-Influencers Pushing Politics Under the Radar

Political parties in Tamil Nadu are increasingly leveraging nano and micro-influencers to reach younger voters, bypassing traditional paid advertising. These creators weave political messages into entertainment content, making them appear more authentic and engaging. This strategy aims for organic reach and familiarity, a shift from overt campaign tactics.

2 Mar 2026 11:34 pm
Tamil Nadu Leads India in Deceased Organ Donation: Transtan's Success Story

Tamil Nadu leads India in deceased organ donation, achieving nearly one donation daily in early 2026 with 57 recorded. Initiatives like honour walks, streamlined green corridors, and transparent allocation via the Vidiyal app have bolstered the program's sustainability and public trust. The state prioritizes ethical practices, avoiding monetary incentives to preserve the nobility of donation.

2 Mar 2026 11:29 pm
Chennai temple gets mechanical elephant; donors include a Bollywood actor and son

The initiative was facilitated by Peta and PFCI in recognition of the temples compassionate decision to never own or hire live elephants.

2 Mar 2026 8:35 pm
Civic bodies burn unsegregated garbage on roadsides near Kumarapalayam, residents say

In panchayats such as Agraharam, Elanthakuttai and Thattankuttai near Pallipalayam, garbage collected from houses and meat shops is dumped in large heaps on roadsides in residential areas without proper segregation and then set on fire, residents say.

2 Mar 2026 8:00 pm
67.5k students to take class 12 state board, class 11 arrear exams in Chennai

Chennai district will host Class 12 public exams and Class 11 (arrear) exams for 67,516 candidates from March 2 to 27. Over 64,000 school students, with more girls appearing than boys, will take the exams across 250 centres. Extensive arrangements, including 6,150 personnel, are in place for the smooth conduct of these examinations.

1 Mar 2026 4:03 pm
Tamil Nadu govt sets up control room as Gulf tensions escalate; assures safety of Tamils abroad

Tamil Nadu Chief Minister M.K. Stalin has expressed concern for Tamils in the Gulf nations amidst escalating US-Iran tensions. The state government has activated support mechanisms, directing the Department of Welfare and Rehabilitation of Non-Resident Tamils to monitor the situation and provide assistance.

1 Mar 2026 10:52 am