The Times of India

The Cheese ritual: Inside the 660-year-old Dutch market where men in white race with giant cheese wheels

Alkmaar, Netherlands, revives a centuries-old cheese trading ritual every summer Friday. Dressed in white, guild members perform a synchronized trot, transporting heavy cheese wheels. This historic market, dating back to 1365, showcases traditional hand-clap bargaining and weighing, offering a vibrant glimpse into the nation's rich dairy heritage and past commercial prowess.