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Apple TV 4K is Now Even More Expensive, 128GB Model Priced at

The new Apple TV 4K announced today is even more expensive than the previous model, with U.S. pricing set at $299. The new Apple TV 4K only has a single configuration available with 128GB of storage, Wi-Fi 7, and an Ethernet port. The previous model had two separate configurations that were most recently priced at $199 and $249 in the U.S. following an earlier price increase . All in all, the Apple TV 4K's starting price has now gone from $129 to $299 this year. Related Roundup: Apple TV Buyer's Guide: Apple TV (Buy Now) Related Forum: Apple TV and Home Theater This article, Apple TV 4K is Now Even More Expensive, 128GB Model Priced at $299 first appeared on MacRumors.com Discuss this article in our forums

13 Oct 2026 7:02 pm