Untold story of Amul Girl: From Utterly Butterly slogan to Indias most Iconic ad mascot

In 1966, the advertising agency tasked with promoting Amul butter conceived the iconic Amul Girl. Sylvester daCunha, inspired by his wife's suggestion of Utterly Amul, coined the memorable slogan Utterly Butterly Amul. Art director Eustace Fernandes then designed the endearing little girl in a polka-dotted frock, securing her place as Amul's beloved mascot.