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Updated: 11:11 pm Apr 20, 2026

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Tier II and III cities power Indias D2C, driving 66% of new orders in FY26

The report found that 66% of new D2C orders in FY2026 originated from Tier II and Tier III cities, underscoring a significant shift away from metro-dominated ecommerce demand.

20 Apr 2026 7:06 pm

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