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Reliance's Ajio focuses on speed, scales Ajio Rush to 420 pincodes

As the fashion ecommerce space becomes a three-way race, Reliance's Ajio is betting on faster deliveries and higher bill values. Ajio Rush now covers 420 pincodes across 10 cities, mirroring rivals Myntra and Nykaa's play on faster deliveries.

19 Jan 2026 4:18 pm