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Top / The Times of India

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Wait do I really need that bag, or is Instagram gaslighting me again?

A pervasive uniform aesthetic in consumer culture reflects a decline in individuality, driven by insecurity and the desire to belong. Brands and creators exploit this by selling ready-made identities, leading to overconsumption and environmental strain. This trend prioritises perception over utility, turning curated identities into disposable consumption.

30 Nov 2025 2:01 pm