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The Times of India

Top News / The Times of India

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One district one product: Uttar Pradesh pushes artisan goods onto global markets

Launched in 2018, Uttar Pradesh's One District One Product (ODOP) initiative redefines the narrative of craftsmanship by celebrating the uniqueness of traditional arts and crafts. By facilitating artisans with resources, promotional support, and expanded market reach, the program not only nurtures micro-enterprises but also strengthens the rural economy.

12 Jun 2026 4:26 pm