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The Hindu

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Wear it. Post it. Return it: How rental fashion is taking over Indian weddings

When Rama Duwaji chose rented fashion for her husband Zohran Mamdanis swearing-in as New York Mayor, it was not just a personal style statement it echoed a global shift that Indian brides and wedding guests are already driving, turning wardrobe rentals from a niche, and once controversial, idea into a booming industry

9 Jan 2026 6:10 pm