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'Fans Reimagined': Signify Unveils Its Latest Ecolink Campaign with Rashmika Mandanna

Ecolink BLDC fans range, starring actor and brand ambassador Rashmika Mandanna.   ‘Fans Reimagined’- Signify unveils its latest Ecolink campaign with Rashmika Mandanna   The new campaign highlights how Ecolink fans seamlessly blend design, style, and performance, reflecting the growing consumer preference for design-led, smart and expressive living spaces. The campaign taps the evolving consumers of today, who increasingly view everyday appliances as an extension of their personal taste and lifestyle.   Set in elegantly crafted, dreamlike environments, the film captures the essence of refined design and innovation, reinforcing Ecolink’s role in redefining spaces. Each frame highlights the attention to detail, from sculpted forms and elegant finishes to the effortless fluidity of motion, blending design and performance seamlessly.   Speaking on the campaign launch, Nikhil Gupta, Head of Strategy and Marketing, Signify, Greater India said, “ With Ecolink, we aim to bring performance, style, and sustainability to every home with our products like our well-received BLDC fans series. Our ‘ Fans Reimagined’ campaign reflects the understanding of today’s consumers, who seek products that are efficient, lifestyle-driven, and designed for them. It marks an important step in strengthening Ecolink’s position as a brand that champions intelligent design and innovation. Partnering with our brand ambassador Rashmika Mandanna again, allows us to bring this vision of smart, sustainable living to life.”   Rashmika Mandanna said, “I am truly excited to be part of the Ecolink campaign again, working with Signify is always great. What really resonates with me is how these fans combine efficiency with thoughtful design, efficiency and performance, making them a beautiful addition to any home.”   Ecolink fan range offers industry-first design high-speed performance with superior air delivery, powered by advanced energy-efficient technology. Designed to meet evolving consumer desires, the range features BLDC technology across models such as AiroElevate, AiroQuad, AiroJewel and AiroGeometry. Each fan comes with a 5-year warranty (3+2). The campaign further illustrates how the Ecolink fan series can turn everyday spaces into a joyful, expressive environment. The conceptualization of the campaign is done by Hashtag Orange.   This campaign will be available across YouTube, Instagram, Facebook and social media channels.   youtu.be/WZ0iwRyJvUE   About Signify   Instagram . Information for investors is located on the Investor Relations page.