Heimat Beverages Accelerates Demand for Germany's Krombacher Orange Cola Mix - SPEZI in India

PVR INOX cinema lobbies, matching Spezi's bright visual identity with high-footfall movie nights. Parallelly, a digital-push is given to consumers in immersive ways to share the cola-orange experience online. The dual approach-for reach and performance marketing for precision-reinforces Heimat's data-led philosophy while building Spezi's as a playful drink.