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Why B2B marketers need to think video first: key insights from the SaaS CMO Circle

In the latest episode of the SaaS CMO Circle podcast, top marketing thinkers from LinkedIn and Zoho reveal how B2B video content is engaging buyers and helping to close deals in ways that traditional static content cant. Traditional B2B marketing tactics revolve around content that buyers read. From product brochures and how-to guides through to case study PDFs, thought leadership blog posts, and detailed research reports, the core of B2B has involved exchanging written information for contact details. Its text that does the heavy lifting at every stage of the marketing funnel.

20 Apr 2026 2:04 pm