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The Economic Times

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Walmart and Amazon race to win over rural America with speedier deliveries

Walmart and Amazon are aggressively expanding online delivery services into rural America, a market previously overlooked due to logistical challenges and perceived lower profitability. Leveraging existing store networks and new micro-fulfillment hubs, both retail giants are investing heavily to capture this growing demographic, driven by changing rural economies and increased remote work.

16 May 2026 2:23 pm