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US retailers are about to see if Black Friday benefits from a holiday halo effect

Black Friday still marks the holiday shopping season's start. Consumers are cautious due to economic worries but still spend for key occasions. Retailers faced tariff challenges, impacting prices on some goods. Despite this, malls and online sales show strong momentum. Shoppers can find deals on TVs and toys on Black Friday, while apparel discounts peak on Cyber Monday.

28 Nov 2025 12:12 pm