The Economic Times

The Bengali factor: Jhalmuri, Durga Puja and other strategies in West Bengal's battle for power

West Bengal Election 2026: Polls in the state are a battle of narratives. Parties are using food and cultural symbols to connect with voters. The TMC emphasizes Bengali identity, while the BJP seeks to broaden its appeal. Both are navigating a complex electorate where cultural affinity meets governance concerns. The outcome will reveal shifts in political loyalties.