The Economic Times

TVK Vijay's success formula decoded: How Thalapathy weaved a social media algo aura to beat DMK

Actor-turned-politician Joseph Vijay's Tamilaga Vettri Kazhagam has emerged as the largest party in Tamil Nadu. The party leveraged social media and its extensive fan network for its campaign. Vijay's strategy involved limited traditional media interaction. This approach focused on key issues and voter engagement. The party's success highlights a new political landscape in the state.