The Economic Times

Season 4 of Prime Volleyball League records high viewership across TV and digital platforms

Season 4 of the RR Kabel Prime Volleyball League in Hyderabad achieved 239 million live TV and YouTube views, with total platform views reaching 1.1 billion. The league successfully engaged younger audiences through a YouTube partnership and short-form content, driving a 7% increase in live TV viewership and significant social media growth.