SENSEX
NIFTY
GOLD
USD/INR

Weather

image 31    C

Top News News

The Economic Times

Top News / The Economic Times

details

Record dealmaking run shows Asia's growing appetite for sports assets

Asian families and fund managers are investing directly in sports assets. This trend fuels record dealmaking in the Asia-Pacific region. Wealthy investors are pursuing minority stakes in franchises and leagues. Growing audiences and rising media rights fees drive this investment. Sports are evolving into a strategic, institutional asset class.

23 Jul 2026 6:32 am