The Economic Times

Psychology says people who believe in doing charity anonymously aren't seeking recognition for every act of kindness: What the behavior reveals?

Psychology says people who believe in doing charity anonymously aren't always driven by the same reason. Research shows that anonymous donors usually fall into different psychological groups. Some value humility, some avoid social pressure, and others prefer to keep attention away from themselves. Studies also show that anonymous giving still brings emotional rewards. Understanding these motivations helps explain why people choose to donate without revealing their identity.