The Economic Times

Psychology says people generally don't believe astrology predicts the future, they believe it helps them understand themselves

Astrology offers millions a path for self-reflection and understanding their personalities. Psychological effects like the Barnum Effect make general statements feel personal. People often turn to astrology for reassurance during uncertain life periods. Confirmation bias helps individuals perceive astrological predictions as surprisingly accurate. This search for self-understanding explains astrology's lasting cultural significance.