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The Economic Times

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Pop Mart takes Labubu from toy shelves to bakery counters

Beijing's Pop Mart is opening its first international bakery in Singapore. The company is transforming popular characters into edible pastries and beverages. This move diversifies their business beyond toy manufacturing and sales. Pop Mart also plans future dessert shops across Southeast Asia. They aim to leverage intellectual property across various consumer touchpoints.

29 Jul 2026 7:40 am