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Philip Morris claims FDA nod to market ZYN nicotine pouch as safer than smoking

The FDA has authorized Philip Morris International's ZYN nicotine pouches for reduced-risk marketing. This marks the first such approval for a nicotine pouch product in the United States. The regulator concluded ZYN could significantly reduce harm compared to cigarette smoking. This decision allows adult nicotine users access to science-based health information. The authorization applies to specific marketing claims and authorized ZYN products.

7 Jul 2026 12:13 pm