The Economic Times

PUBG-inspired mall battles: Chinese Gen Z turns shopping centres into real-life battlefields

Young people in China are transforming shopping malls into augmented reality battle royale gaming zones, inspired by popular titles like PUBG. Participants use dedicated technology to recreate video game mechanics in real-world mall spaces, engaging in physically demanding, team-based combat. This trend offers a new avenue for social interaction and is embraced by mall owners seeking to attract younger audiences.