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The Economic Times

Top News / The Economic Times

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Netflix users are watching less, not opening the app as often

Netflix Inc. has seen a decline in user engagement, with customers opening the app less frequently than before. Although total watch time increased due to new subscribers, individual viewing has decreased significantly during this period. The company is facing challenges such as increased competition and fewer hit productions impacting viewer attraction. In response to these issues, Netflix has made leadership changes to strengthen its content strategy and overall business model.

25 Oct 2026 10:23 pm