The Economic Times

Ludhiana MBA graduates ditch 9-5 jobs to grow Kashmirs red gold saffron, sell it for Rs 12 lakh/kg

Two MBA graduates from Punjab have achieved a remarkable feat, cultivating premium Kashmiri saffron indoors in Ludhiana. Utilizing advanced aeroponic and vertical farming, they've recreated Kashmir's climate, producing 'red gold' for up to 12 lakh per kilogram internationally. This innovative venture 'Grow Grower' offers a promising alternative to traditional farming challenges.