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The Economic Times

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Legends League Cricket sold to Blue God Entertainment for Rs 49 crore

Blue God Entertainment has acquired Legends League Cricket for Rs 49 crore. This marks a significant development as it becomes the first cricket league to be represented by a listed Indian entity. The deal integrates sports, entertainment, and capital markets. This partnership aims to enhance global expansion and create a new model for sports intellectual property ownership and monetization.

2 Mar 2026 3:09 pm