The Economic Times

India vs Pak loses crown as most-watched cricket clash; ICC chief Jay Shah says Ind vs Eng was the worlds highest-ever live event

The ICC T20 World Cup semi-final between India and England has shattered global live viewership records, surpassing traditional India-Pakistan clashes. This significant shift highlights a growing fan preference for high-quality, competitive matches over historical rivalries. The tournament's success, despite early organizational hurdles, underscores strong fan engagement and effective event management by the ICC.