The Economic Times

How to identify pure gold: 5 important tips for buyers during the festive season

During the festive season, it is essential for buyers to ensure the gold they purchase meets purity standards. They can use the BIS Care app to verify the HUID of jewellery. Checking for the three hallmark marks ensures authenticity and quality before making a purchase. Buyers should also verify the jeweller's BIS registration details before finalizing a transaction.