The Economic Times

How a fruit born out of 1992 experiment is helping farmers earn Rs 1012 lakh per acre

Mahabaleshwar strawberries have become a symbol of Maharashtra's agricultural innovation, growing from a seasonal fruit into a thriving industry. Supported by the region's unique climate, skilled farmers and a Geographical Indication (GI) tag, the area now produces thousands of tonnes of strawberries each year, providing livelihoods for thousands of families and inspiring cultivation in emerging hubs such as Nashik.