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How William Wrigley Jr. Turned a Free Giveaway Into a Business Empire

William Wrigley Jr.'s business empire began not with a breakthrough product, but with an ingenious observation. Initially offering gum as a free bonus with baking powder, he noticed consumers' overwhelming preference for the gum. This feedback led him to pivot, transforming a giveaway into the foundation of a globally recognized brand and a revolution in branded consumer goods.

29 Apr 2026 4:37 pm