The Economic Times

From Mahatma Gandhi to Narendra Modi: India's biggest brand ambassador is now the Prime Minister, says Shekhawat

India's global image has transformed, says Union Minister Gajendra Singh Shekhawat. He added that previously the country's perception was linked to Mahatma Gandhi, but now Prime Minister Narendra Modi is the nation's foremost brand ambassador. This highlights the shift in promoting India as a policy. He believes India's culture and heritage also define its identity. This change in branding is expected to boost foreign tourist arrivals significantly in the coming years.